Indonesian citizen, born in Lamongan, East Java and domiciled in Jakarta. Appointed as Director at the Extraordinary General Meeting of Shareholders on 1 November 2021. Currently leads Beauty & Personal Care Director. He joined Unilever in 1995 as a Management Trainee in the Market Research division. Over the past 26 years, he has held various senior positions in the Company such as Area Sales Manager (1996-2001), Senior Brand Manager (2001-2003), Head of Marketing and Sales Operation (2003-2004), Business Unit Head for laundry category (2005-2009) and from 2009 to 2011 he served as Head of Marketing of Home and Personal Care category based in Malaysia. Some of his executive positions both in Indonesia and global role such as Vice President Marketing Foods Unilever Indonesia (2011-2013), Vice President Marketing Foods & Home Care Unilever Indonesia (2014-2016), Vice President Strategic Transformation of Unilever Asia (2016 - 2019) and Group Chief Marketing Officer at PT Aplikasi Karya Anak Bangsa/Gojek (2019 - 2021).
He obtained a Bachelor's degree from Bogor Agricultural Institute in 1994 in the study program of Food Science and Technology.