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Unilever Dominates Various Market Categories In "Kantar Brand Footprint Indonesia 2024"

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Four Unilever brands, namely Royco, Pepsodent, Glow & Lovely, and Sunlight, won positions in various categories in the "Kantar Brand Footprint Indonesia 2024" report, an annual study conducted by Kantar Worldpanel Indonesia, to measure the FMCG product brands most chosen by consumers.

Four Unilever Indonesia brands are consumers' favorite choices in the report "Kantar Brand Foot Print 2024"

This achievement is clear proof of the success of Unilever Indonesia's commitment to continue to boost the performance of all its brands through innovations and programs relevant to consumer needs, accompanied by the right marketing strategies and technology use.

Ainul Yaqin, the Director of the Company stated, "We are currently the market leader in 13 of the 15 categories in which we operate. Our focus is to continue implementing the Company's Five Strategic Thrusts by strengthening key brands, creating markets, strengthening execution in markets, increasing business impact, and focusing on sustainability efforts."

"We would like to thank all Indonesian consumers for their trust in and loyalty to our brands," Yaqin continued. "Hopefully we can continue to serve consumers by providing the best innovations based on science and technology."

In the "Kantar Brand Footprint Indonesia 2024" report, Royco ranks 4th out of the top 10 brands - purchased by at least 60% of Indonesians or equivalent to 42 million households, with each household purchased at least 14 times a year.

In addition to Royco, Pepsodent was selected as Most Chosen Personal Care Brand, Glow & Lovely as Most Chosen Beauty Brand, and Sunlight as Most Chosen Household Care Brand.

To drive the value and volume of market shares, these four brands also consistently run various programs that have positive impacts on the public’s health and welfare:

  1. ROYCO: Royco Nutrimenu program promotes healthy eating and balanced nutrition. In collaboration with the National Population and Family Planning Agency (BKKBN), Lembaga Amil Zakat, Infak, and Sedekah Nahdlatul Ulama (NU Care-LAZISNU) and supported by the Indonesian Ministry of Health, this program promotes ToT (Training of Trainers) that educates mothers through activities in pesantren, posyandu, PKK, and others. Since it was first implemented in 2019, the Royco Nutrimenu Program has reached 18 million mothers throughout Indonesia.
  2. PEPSODENT: The annual National Dental Health Month (BKGN) since 2010 has campaigned on the importance of oral health through education, free dental care and check-up services that have reached 30 million Indonesians, along with free teledentistry services via WhatsApp have benefited more than 90 thousand people.
  3. GLOW & LOVELY: The "Glow & Lovely Bintang Beasiswa" program consistently supports Indonesian women to achieve a glowing face and bright future by providing access to higher education to outstanding Indonesian women who have financial constraints. Since 2017, this program has benefited 450 women in various parts of Indonesia and reached 35 million women through mentoring and self-development classes.
  4. SUNLIGHT: The "Agent 1000 Sunlight" program in collaboration with PNM (Permodalan Nasional Madani) to help improve the entrepreneurial skills and income of women micro entrepreneurs and their families. The program has reached 78,000 new consumers and has recruited 1,072 agents. In 2024, Sunlight is continuing the "Agent 1000 Sunlight" program in 5 cities in Indonesia: such as Aceh, Medan, Padang, Pekanbaru, and Palembang to empower more Indonesian women.
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