The Rexona Run 2024, which will be held on November 17, 2024 at Digital Hub BSD City, has a special mission: invite thousands of people to find reasons that can encourage them to continue. In addition, with the message of the importance of supporting and inspiring each other, this running event collaborates with inspirational public figures such as musician Sal Priadi, and collaborates with Yayasan Cinta Kembali, the Official Charity Partner, to spread the spirit of #LanjutTerus to the public.
Imelda Scherers, Head of Deodorant and Baby Care, Unilever Indonesia, said: “Rexona has a purpose to create an inclusive movement ecosystem through product innovation and various inspirational programs that supports everyone, regardless of their condition and background, to be active. Continuing the success of last year's inaugural event, Rexona presents the Rexona Run 2024 as one of the mediums to spread the spirit of #LanjutTerus because running is one of the most popular and universal sports; it can be done by everyone, both beginners and experienced, of all ages, various body shapes and sizes, even those with disabilities.
“This time, Rexona Run 2024 brings a special mission: invite people to rediscover the reasons that drive them to achieve their goals, encourage them to start moving actively with confidence and continue to beat doubts,” Imelda continued.
Laksmiari Saraswati, M.Si., M.Psi, an Exercise Psychologist who is familiarly called Asti, responded: “Although it is universal, running is also a personal sport. Everyone might hesitate at first, but this can actually be overcome when one finds a reason. Running with a reason to be healthier is a good start, but we also need to look deeper for reasons that can really motivate us to continue; this means that running is not only a physical activity but it also encourages psychological changes that spur us to pursue our goals.”
Rexona Run 2024 attracted 3,500 participants. Unlike other running events, Rexona Run 2024 is a safe place for beginner runners because it has an accessible but challenging distance of 7.2 km, a distance that can encourage them to try their running skills accompanied by Rexona's freshness that provides protection from sweat and body odor for up to 72 hours. Rexona consistently gives freshness with non-stop fragrance and keeps armpits dry, helping them be more confident while running.
In addition, the cut off time is set at 2 hours 15 minutes, making it easier for beginner runners to run at their own pace. In the end, Rexona Run 2024 is not an ordinary running event, but a journey for everyone to find their reasons to continue.
One of the messages that Rexona Run 2024 emphasizes is the importance of supporting and inspiring each other. For that reason, Rexona Run 2024 is collaborating with a several of inspirational figures who will become Lanjut Terus Champions to run and encourage the participants. These include Melanie Putria, Sheryl Sheinafia, Jovial da Lopez, Kezia Aletheia, Keanu Angelo, Fadly Faisal, El Rumi, Eca Aura, Cut Intan, Paula Verhoeven, Sal Priadi, Nagita Slavina, and Rayyanza Ahmad - also commonly called Cipung.
This message is also being carried out in collaboration with the Official Charity Partner, Yayasan Cinta Kembali, which houses outstanding athletes from economically underprivileged backgrounds through athletic, academic and character training so that they can become champions in their respective lives.
With the same mission to facilitate everyone to keep moving regardless of their background, on the D-Day, Rexona Run 2024 will support one of Yayasan Cinta Kembali's programs through donation raising in YouTube Live Stream “The Derby” held in the early hours of the morning, from 03:00 until 09:00 WIB with Coach Justin Lhaksana, Pandji Suryono, and Hanif Thamrin.
By buying Rexona, anyone can share the love in this movement because part of the proceeds from the sales in the live stream will be donated to ensure the program succeeds in developing both the education and character of outstanding young athletes.
The message of supporting and inspiring is also reflected in the Rexona Run 2024 Race pack, which contains:
- Official Rexona Run Jerseys for one runner and one supporter who accompanies the runner's struggle from the time that they start preparing
- Running number bib that is designed so that participants can write their reasons #LanjutTerus to both encourage and motivate them to finish the race while sharing inspiration with other participants
- A unique finisher's medal: Inside the unlockable main medal there is a “charm” that runners can give their supporters
The mission to spread the spirit of continuing is summarized in the manifesto video “A #LanjutTerus Story by Rexona” on Rexona Indonesia's official YouTube channel. This video, which has been watched by more than six million people since it aired in early October, talks about the daily lives of people from various backgrounds who managed to find reasons to continue, regardless of doubts or challenges.
Sal Priadi, a musician and inspirational figure who always moves to realize his dreams, commented: “This video is the beginning of my collaboration with Rexona. Inspired by the message it conveyed, I invited my friends and followers to watch it and share their reasons for continuing. It's great how this invitation was welcomed.”
“From so many submissions, the messages from the five selected participants will be compiled into a collaboration video that we will launch soon so that the spirit of #LanjutTerus can be spread sustainably. They are also going to be invited to have fun with me at Rexona Run 2024!”
Imelda concluded, “The Rexona Run 2024 can hopefully inspire people to find reasons that encourage them to be confident to move and #LanjutTerus so that they can pursue great things in life.”