The launch was held in the midst of Sunlight Natural Playground event on July 26-28, 2024 at Senayan Park. At the same time, Sunlight also introduced Zaskia Adya Mecca, an inspirational mother figure, as its newest Brand Ambassador.
Anggya Kumala, Head of Home & Hygiene, Unilever Indonesia, explained: “In innovation, Sunlight always pays attention to the needs of Indonesian mothers, especially in the midst of the increasing, lurking risks to children's health. Mothers' natural instincts make them strive to provide the best protection by choosing nutritious ingredients and looking for products that are natural and safe to use in preparing, cooking, and serving food for children.”
Inspired by this, Sunlight presents Sunlight Biocare Nature, which is 100% food grade[a]. With the best formula from Sunlight, which is tough enough to remove grease, this innovation is suitable for washing baby tableware even vegetables and fruits because it uses natural active ingredients that are free of parabens and colorants.
“The presence of Sunlight Biocare Nature now 'democratizes' access for mothers to experience the benefits of a high-quality dishwashing soap product with a series of formula advantages and more affordable prices, so that it is the right and affordable solution for mothers to protect each member of their familiy. We believe that, through this innovation, Sunlight can continue to meet the dynamic needs of mothers and be the trusted brand of choice for Indonesian mothers. This is reflected in Sunlight being chosen as Indonesia's Most Chosen Household Care Brand in 2024,” Anggya continued.
As background, the Indonesian Health Survey 2023 stated that 17.4% of Indonesian households consume 3-4 servings of vegetables and fruits every day, meaning that many families understand the importance of fulfilling balanced nutritional needs through adequate vegetable and fruit intake. But in the midst of this effort, many mothers still do not fully understand that vegetables and fruits that look clean are not necessarily all free from hidden dangers that threaten children's health.
Dr. Miza Dito Afrizal, Sp.A, pediatrician, emphasized this point: “The immunity of children under 10 years old is still not mature. So looking clean is not enough; mothers must ensure that food for the family, especially children, is really safe for consumption. Although vegetables and fruits may appear fresh, they are often covered in a layer of non-food grade wax that is not licensed by BPOM, which actually does not dissolve if only washed with water or dishwashing products that are not guaranteed quality. In the long run, this can harm a child's digestive system and cause symptoms such as nausea, vomiting, or abdominal pain[b].”
“Cooking and eating utensils, especially for children, also need to be hygienic. Mothers must be more careful in choosing quality dish soap products because the residue of dishwashing soap, if accumulated, will cause health hazards, such as disrupting the work of the cell layers lining the intestinal tract, leading to food allergies, ulcers, diabetes, obesity, liver cirrhosis, and autism spectrum disorders. To maintain children's immunity and support their optimal growth and development, make sure the dish soap used is of the highest quality and safe for washing food ingredients even cooking and eating utensils,” continued Dr. Miza.
The innovations inherent in Sunlight Biocare Nature also equip it with patented RhamnoClean technology. For this reason, Ernest Basarah, R&D Head of Home Care, Unilever Indonesia, explained: “Sunlight continues to innovate to meet consumer needs by utilizing strengths in science and technology, including through RhamnoClean technology. This technology uses 100% natural active ingredients from plants that have thorough cleaning characteristics and are more resilient in removing grease. It is also non-irritating and remains gentle on the hands so moms can wash safely and comfortably.”
“These natural active ingredients are 100% renewable so they are good for the environment – unlike many other dishwashing products that still use fossil fuels. They are also 100% biodegradable so they do not pollute the environment,” added Ernest.
The launch of Sunlight Biocare Nature also kicked off the “Naturally Tangguh dan Melindungi” campaign, which aims to direct their appreciation at the resilience and natural instincts of every Indonesian mother. Sunlight Brand Ambassador, Zaskia Adya Mecca, shared this: “I always make sure my husband and children consume food that is not only nutritious but also clean and safe.
As a loyal Sunlight user, I am very excited about Sunlight Biocare Nature, which has a food grade formula and affordable prices, so now washing activity are auto-affordable and anti-complicated! I'm also happy to be part of the latest campaign. Hopefully together with Sunlight, I can share inspiration and education that helps Indonesian moms provide the best protection for their families.”
To introduce Sunlight Biocare Nature in a more interactive way, Sunlight presents Sunlight Natural Playground, which presents various interesting activities for mothers, such as a medium for expressing mother's natural instincts, product demonstrations, and free doctor consultations for their children's health. There were also activities for children such as a playground, a sensory corner, and an interactive photo booth.
At the end of the event, Anggya expressed her hope: “Because Sunlight Biocare Nature is naturally tough and comes with so many advantages, it can support the natural instincts of mothers to provide the best protection for their families. And so, for this reason, we invite as many Indonesian families as possible to visit the Sunlight Natural Playground to spend the weekend gaining insights while having fun with their beloved children!”
100% food grade from Sodium Benzoat