Key priority for 2025 is to elevate core brands to become unmissably superior—supported by continued brand investment, increased digital spends, broader distribution through more and better stores, and disciplined in-market execution.
IDR 9.5 Tn Net SalesDomestic sales improving by 21.6% from Q4 2024; a decline of 6.6% year-on-year.
48.2%Gross Marginimproved by 363 basis points from Q4 2024, decreased by 177 basis points year-on-year.
16.8%Profit Before TaxIncreased by 1054 basis points from Q4 2024, dropped by 161 bps year-on-year.
IDR 1.2 Tn Net Profitincreased by 244.7% versus Q4 2024, a decrease of 14.6% year-on-year.
Underlying sales growth (USG)
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Underlying volume growth (UVG)
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Underlying price growth (UPG)
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Financial Highlights
Net sales reached IDR 9.5 trillion, with net profit of IDR 1.2 trillion.
Domestic sales improving by 21.6% from Q4 2024; a decline of 6.6% year-on-year.
Net profit rose 244.7% versus Q4 2024, a decrease of 14.6% year-on-year.
Gross Margin improved by 365 basis points from Q4 2024, decreased by 177 basis points compared to last year, reaching 48.2%.
Advertising and promotion spend rose to 9.2% of total net sales in Q1 2025, supporting brand strength and consumer engagement.
"Our first-quarter results, while lower year-on year, demonstrate quarter-on-quarter improvement in both growth and profitability. This performance reflects the impact of targeted initiatives and decisive actions taken to address operational challenges. We have made progress in lowering customer stock, bringing channel price stability, improving profitability of our distributor partners; an delivering strong customer service levels. This progress give the right foundation to drive growth going forward.”
Benjie Yap: President Director, Unilever Indonesia
