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H1 2025 Overview

Key priority for 2025 is to elevate core brands to become unmissably superior—supported by continued brand investment, increased digital spends, broader distribution through more and better stores, and disciplined in-market execution.

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  • IDR 18.2 Tn Net SalesDeclined by 4.4% year-on-year, improved by 13.1% from H2 2024.
  • 48.1%Gross MarginDecreased by 161 bps vs LY, improved by 305 bps from Q4 2024.
  • 15.5%Profit Before TaxDecreased by 111 bps vs LY, improved by 819 bps from Q4 2024.
  • IDR 2.2 Tn Net ProfitDecreased by 12.6% vs LY, improved by 139% versus H2 2024.

Underlying sales growth (USG)

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Underlying volume growth (UVG)

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Underlying price growth (UPG)

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Financial Highlights

  • Net sales of IDR 18.2 trillion, with net profit of IDR 2.2 trillion.
  • Net sales declined 4.4% year-on-year, grew by 13.1% versus H2 2024.
  • Net profit decreased 12.6% year-on-year, increased by 139.0% versus H2 2024.
  • Gross Margin decreased by 161 basis points year on year, improved by 305 basis points compared to H2 2024.
  • Profit Before Tax (PBT) Margins declined 111 basis points year-on-year, expanded by 819 basis points versus H2 2024 to 15.5%.
  • Advertising and promotion spend increased to 8.9% of total net sales, underscoring continued investment in brand equity and consumer engagement.
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"While our H1 2025 performance remains below prior year level, we have seen sequential improvement over H2 2024—both in topline growth and profitability. Our brands, which represent 55% of our portfolio, delivered growth, reflecting stronger consumer engagement and portfolio resilience. The fundamental of our business are also improving. Our targeted initiatives and decisive actions to address operational challenges are starting to deliver tangible results. These early gains provide a solid foundation for continued momentum and position us well to return to growth from Q3 2025 onward, in line with our stated trajectory. ”

Benjie Yap: President Director, Unilever Indonesia
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