The “Positive Beauty” vision carries the commitment of Unilever’s body care and beauty brands such as Dove, Lifebuoy, Axe, Sunsilk, and many others to create new standards for equal, inclusive and sustainable beauty for the survival of the planet.
Apart from removing the word ”normal”, Unilever will not use digital technology to change a person's body shape, size, proportion or skin color in its advertisements, and will increase the number of advertisements depicting people from various underrepresented groups.
Positive beauty is also reflected through one of our brands, which has been promoting the “Dove Self-Esteem Movement” for more than 10 years. Dove never stops voicing to youth all over the world, including in Indonesia, to respect themselves, because Dove believes that beauty can be seen in various shapes, sizes, and ages. Dove believes that there are still many young people who need to be embraced so that they can be more confident about optimizing their potential, especially because they are the next generation who will determine the future. Now with UNICEF, Dove is ready to educate more young people to increase their body confidence and self-esteem with a comprehensive online learning program that is attractive, interactive, and fun. The Dove Self-Esteem Project is targeting the achievement of support for more than 250 million youth all over the world by 2030.