However, the higher the performance demands, the greater the pressure experienced by the scalp. Exposure to heat, pollution, excessive sweat, and high oil production makes men more prone to dandruff and other scalp issues.
In response to this dynamic, CLEAR MEN reaffirms its commitment through a transformation from Clear Men to CLEAR MEN ULTRA, introducing a range powered by 3X Scalp Barrier Defense and 3X Ultra Protection as the new standard of scalp protection for active men. This transformation includes strengthening the positioning of the Menthol Fresh Active variant and launching two new variants designed to address the specific needs of men’s scalps.
Football has been chosen as the representation of the active male lifestyle, as the sport is synonymous with high intensity, stamina, focus, and the ability to maintain consistency under pressure symbolizing the highest standard of performance on the global stage, such as the FIFA World Cup 2026. As an Official Sponsor of the FIFA World Cup 2026, this world-class competitive spirit underpins CLEAR MEN ULTRA’s collaboration with coach Shin Tae-yong as the Icon of Performance.
As part of the launch series, CLEAR MEN ULTRA also presents a global collaboration with the FIFA World Cup and teases the formation of an elite team, the “Ultra Squad,” which will be curated directly alongside coach Shin Tae-yong. This initiative represents the brand’s commitment to establishing a new performance standard for Indonesian men not only through product innovation, but also through inspiring movement.
One in two adults worldwide has experienced dandruff^, and Indonesia ranks among the top five countries with severe dandruff cases^^^. Internal CLEAR research also indicates that dandruff-prone scalps have a weaker scalp barrier^^^^, making them more vulnerable to external factors such as heat, pollution, and excessive sweat conditions closely associated with the active male lifestyle.
“For years, many men have focused on their hair, when the root of the problem lies in the scalp. A strong scalp is the foundation of optimal hair performance,” said the CLEAR MEN Indonesia Brand representative.
Research compiled in the Clear Scalp Health Science & Research Book shows that men’s scalps are more vulnerable and require more specific solutions. Biologically, men’s scalps have distinct characteristics. Higher oil production, excessive sweating, and conditions more conducive to the growth of dandruff-causing fungi make men up to seven times more prone to dandruff compared to women. When the scalp barrier weakens, microbiome imbalance and excess oil can trigger itchiness, recurring dandruff, and even hair fall from the roots^^.
Therefore, CLEAR MEN ULTRA emphasizes the importance of maintaining three key elements of scalp health: a strong scalp barrier, balanced microbiome, and optimal oil control.
To address these needs, CLEAR MEN introduces its latest formula with 3X* stronger protection. The CLEAR MEN ULTRA range features the new 3X Scalp Barrier Defense and 3X Ultra Protection formula, specifically designed to support the performance of active men.
- CLEAR MEN Menthol Fresh Active, enriched with menthol and peppermint, provides a refreshing cooling sensation while helping to fight dandruff-causing fungi.
- CLEAR MEN Oil Control, powered by oil-control technology that works at the source, helps maintain scalp oil balance without leaving hair feeling dry.
- CLEAR MEN Anti Hair Fall, clinically proven to help reduce hair fall from the roots with shampoo use alone.
“Dandruff does not stand alone it is closely linked to excess oil and a weakened scalp barrier. Therefore, an effective solution must work at the root, not just cleanse the surface,” added the CLEAR MEN Indonesia representative.
Through its latest campaign titled “Stronger Scalp. Stronger Performance. Becoming Unstoppable Against Dandruff & Grease,” CLEAR MEN ULTRA delivers the message that strong performance begins with a strong foundation, a healthy and protected scalp. The brand continues to support Indonesian men’s performance, empowering them to stay confident and unstoppable against dandruff and excess oil.
To further strengthen the campaign, CLEAR MEN ULTRA not only partners with coach Shin Tae-yong as the Icon of Performance but will also implement a real collaborative training program accompanied by Shin Tae-yong’s team. This initiative is designed to support Indonesia’s young generation in building discipline, a champion’s mindset, and their best performance both on and off the field. Through training sessions with coach Shin Tae-yong and development programs for selected talents, CLEAR MEN ULTRA aims to help realize the dreams of Indonesian youth while instilling a strong performance foundation from an early age.
This collaboration represents the philosophy that the best performance always starts with a strong foundation whether in building a team or maintaining a healthy, protected scalp. In line with this spirit, CLEAR MEN ULTRA introduces innovation through its 3X Scalp Barrier Defense technology, formulated to strengthen the scalp barrier while providing comprehensive protection for active men’s scalps, allowing them to stay focused and perform at their best in every activity.
“As you have seen on the field, when coaching a team, I pay close attention to players’ performance. With my fast-paced strategy, players are required to move actively and remain focused in executing every tactic. I was truly impressed when introduced to CLEAR MEN ULTRA. This product is very helpful for me and the players we no longer need to worry about scalp conditions because we receive 3X stronger protection, allowing us to stay focused on improving our performance,” said coach Shin Tae-yong.
This marks a major commitment by CLEAR MEN to elevate the performance of Indonesian men. Through this launch, CLEAR MEN ULTRA reinforces its commitment to delivering research-based innovation while strengthening its inspiring collaboration with coach Shin Tae-yong as the Icon of Performance. The combination of 3X Scalp Barrier Defense technology and the spirit of performance represented by coach Shin Tae-yong embodies the belief that strong performance requires a strong foundation.
This collaboration goes beyond a typical brand ambassador partnership it is part of CLEAR MEN ULTRA’s movement to inspire Indonesian men to remain focused, disciplined, and confident in facing every challenge. With a healthy and protected scalp, men can perform at their best in every aspect of life. CLEAR MEN believes that a Stronger Scalp drives Stronger Performance on the field, at work, and in everyday life.