The Company delivered positive year-on-year and sequential growth in both volume and value, underpinned by disciplined execution, sharper portfolio management, consumer-centric innovation, and sustained investment in brand equity.
This performance confirms the Company’s earlier commitment to return to growth in the second half of 2025, reflecting the impact of decisive actions to strengthen business fundamentals, improve competitiveness, and restore momentum across categories. All Business Units achieved volume-led growth during the quarter, demonstrating the Company’s resilience and progress against its transformation priorities.
Q3 2025 Performance Highlights
- Net sales reached IDR 9.4 trillion, with net profit of 1.2 trillion.
- Net sales grew 12.4% year-on-year 7.7% quarter-on-quarter (vs Q2 2025).
- Net profit improved 117% year-on-year and 28.5% quarter-on-quarter.
- Gross margin 49.2%, increased by 366 basis points year-on-year, improved by 115 basis points compared to Q2 2025.
- Profit before tax increased 16.2%, a significant uplift of 787 basis points year-on-year.
- Domestic sales grew 12.7% in Q3 2025.
- Advertising and promotion spend remained steady at 8.8% of net sales reaffirming the Company’s continued investment in brand equity and consumer engagement.
Statement from President Director, Benjie Yap
“Our third-quarter results mark a clear step in our recovery journey. We are beginning to see the tangible impact of the structural changes and disciplined actions we have taken over the past year.
Earlier this year we committed to reigniting growth in the second half, and we are delivering on that promise. The momentum we are seeing now is built on stronger fundamentals, sharper execution, and the collective efforts of our people to take decisive to overcome operational challenges. While the environment remains dynamic, this performance gives us confidence that we are moving in the right direction, building momentum that is responsible, profitable, and sustainable.”
Strategic Priorities: Category, Channel, Cost
The Company continues to anchor its growth strategy around on three core pillars; Category, Channel and Cost, each reinforcing the goal of long-term quality growth.
1. Category: Building brand desire and innovation discipline
The Company continues to reshape its portfolio toward higher-growth segments and driving demand through social-first strategies. In 2025, over 85% of brands introduced new innovations. Supported by a robust Net Revenue Management Strategy, we aligned our pricing, optimised pack size and improved formulations to strengthen competitiveness and consumer value perception.
The strategic shift toward a high-growth portfolio contributed 9.3% to Home & Personal Care (HPC) sales for YTD September 2025 — up 23% from Q1 2025. Digital advertising has doubled since 2020, reinforcing brand equity and relevance.
Fourteen brands—including Pepsodent, Bango, Royco, Sunlight, Molto, Vaseline, Close Up, Glow & Lovey, Rexona, Tresemme, Dove, Zwitsal, Wipol, and Clear—delivered growth in the TD September 2025 period, contributing to 65% of total sales and driving 6.8% Underlying Sales Growth (USG).
Both Home & Personal Care and Foods & Refreshment categories posted positive sales growth, underlining the breadth and resilience of the portfolio.
2. Channel: Winning execution and distribution reach
To capture demand across diverse consumer segments, the Company focused on three key pillars:
- Execution excellence: Maintained price stability, reducing trade stock, elevating customer service, and boosting distributor ROI.
- Go-to-market transformation: Expanded retail footprint by 18%, increased sales force by 19%, enhanced product assortments by 16%, and scaling our Sahabat Warung digital sales platform.
- Seeding future channels: focusing on Health & Beauty (HABA) and E-commerce channels which are growing significantly.
3. Cost: Embedding productivity and digital transformation
The Company remains focused on gross margin improvement through discipline cost management and digital transformation. Productivity initiatives across the value chain have unlocked efficiencies and supported reinvestment into growth priorities.
Landing 2025
As the Company enters the final quarter of the year, the focus remains on disciplined execution and strengthening the foundation for sustained growth. While adjustments may occur following recent global updates, management remains confident in completing the planned Ice Cream separation within the year, an important step in enhancing portfolio focus and organizational agility.
“We are ending 2025 with purpose and momentum. The actions we have taken to simplify our portfolio, invest in our brands, and build execution excellence are setting us up for long term impact,” Benjie added. “Our commitment is to grow responsibly and continue serving Indonesian families through powerful brands that deliver superior performance and make everyday life better, as we set the stage for sustained performance into 2026 and beyond.”