As the skin care industry develops, the awareness of beauty enthusiasts to pick and choose products with credibility and high quality has increased. This is the basis of POND'S SKIN INSTITUTE, as a pioneer in the beauty industry, introducing the latest innovation of skincare which is NIASORCINOLTM and HEXYL-RETINOLTM. As a celebration upon entering this new era, the brand hosted a POND'S SKIN INSTITUTE ‘Time Capsule’ that also brought together three of their brand ambassadors, Pevita Pearce, Dian Sastrowardoyo and Tzuyu.
According to one research journal[a], skincare product selection is influenced by two main aspects: needs and faith in the product. This faith aspect prioritizes selecting brands with credibility, based on trusted scientific innovation, and well received testimonies from generation to generation.
This is the basis of POND'S SKIN INSTITUTE to keep on maintaining their reputation as the expert in skin care through the latest innovation and research based on science. 178 years since launching, POND'S SKIN INSTITUTE has been the pioneer in the beauty industry with 700 scientists and experts all over the world, and has over 200 patents, including Niacinamide.
Meila Putri Handayani as Head of Skincare Unilever Indonesia says “With the development of scientific technology and the needs of beauty enthusiasts, POND'S SKIN INSTITUTE proudly introduces NIASORCINOLTM andHEXYL-RETINOLTM. After 15 long years of intensive research, this innovation has brought POND'S to a new era. With this new innovation, we hope POND'S whole line of products can be the answer to the needs of all Indonesia women to appear more confident with healthy, bright and glowing skin to achieve miracles in their life.”
NIASORCINOLTM is a combination of Niacinamide and E-resorcinol, which is 100% proven to be more effective than Niacinamide in solving skin pigmentation issues such as dark spots and sun spots. The specialized and differentiated technology of NIASORCINOLTM can increase autophagy, which is part of the skin’s natural ability to fix itself for skin clarity and brightening in 3 days.
In the anti-aging category, POND'S SKIN INSTITUTE has introduced HEXYL-RETINOLTM, a combination of Retinol-C, Hexylresorcinol and Niacinamide, which is proven to be effective at reversing signs of aging on the skin by 10x[b] and stimulating 10 types of collagen biomarkers, one of which is Type I collagen by 800%, and increases the autophagy process by regenerating skin cells for more youthful-looking skin in 3 days. Both of these innovations are found in the POND'S Bright Miracle Ultimate Clarity range and POND'S Age Miracle Ultimate Youth range.
“We also celebrate this moment with three of POND'S inspirational Brand Ambassadors Tzuyu, Pevita Pearce and Dian Sastrowardoyo at POND'S SKIN INSTITUTE Time Capsule,” adds Meila.
Tzuyu as POND'S Brand Ambassador, an idol known for her achievements in the K-Pop Industry, reveals how she feels about their visit to Indonesia “As a global brand, POND'S puts great care in every innovation they make, starting from their products to the special events like this POND'S SKIN INSTITUTE Time Capsule. I feel honored to be able to be a part of POND'S new era and celebrate with Indonesian fans.”
This sentiment is repeated by Pevita Pearce, actress, inspirational role model of young Indonesian women and POND'S Brand Ambassador, “I’ve seen how POND'S has grown and consistently introduced high-quality products based on science. I’m proud to be a part of this new era of POND'S SKIN INSTITUTE, once again setting a new standard in the world of beauty and skincare” says Pevita.
Dian Sastrowardoyo, a beauty icon who never stops inspiring Indonesian women across generations and one of POND'S Brand Ambassadors, shared “ “Selecting skincare products isn’t just about knowing what’s inside of these products, but also about the company’s track record, who are the people behind those brands, who is the research and development team, these are important things to consider. The intensive range of capabilities at POND'S SKIN INSTITUTE has made me feel so confident when using POND'S Age Miracle line of products,” states Dian.
As a celebration of the new innovations, this time POND'S presents the POND'S SKIN INSTITUTE 'Time Capsule,' an immersive experience for beauty enthusiasts to 'time travel' through POND'S journey since 178 years ago and embark on the new era of POND'S SKIN INSTITUTE with NIASORCINOLTM & HEXYL-RETINOLTM. There were various activities such as skin analysis, consultations with dermatologists, face massages/spa, nail art, immersive installations, and various talk shows with experts and beauty influencers, as well as live try-ons of the entire range of POND'S SKIN INSTITUTE products.
Beauty enthusiasts were given skin check-ups using POND’S SKIN INSTITUTE A.I. Skin Expert, the brand’s proprietary technology to analyze users’ skin and provide guided recommendations on solutions to address their skincare needs and concerns. To receive advice on tailored skincare solutions, try POND’S SKIN INSTITUTE A.I. Skin Expert by visiting https://www.ponds.com/id/ai-skin-expert.html.
POND'S SKIN INSTITUTE ‘Time Capsule’ was open May 2 - 5 2024 in Senayan City, Jakarta.