Following the success of becoming the inaugural partner when Hyper Brand Day was first introduced, Unilever Indonesia has once again been selected to bring the campaign to life through a series of exclusive product launches and compelling promotional offers. Marking the official launch of this year's campaign, Unilever Indonesia and Shopee are hosting GloUtopia: Unilever Indonesia X Shopee Biggest Creator Festival for the first time at the Main Atrium of Senayan City from 31 July to 2 August 2026.
Samuel Pandhega, Director of Digital & Social Commerce at Unilever Indonesia, said, “The ‘Hyper Brand Day’ campaign reflects the shared commitment of Unilever Indonesia and Shopee to delivering an increasingly innovative shopping experience, while underscoring the importance of collaboration among e-commerce platforms, brands, content creators, and consumers as key pillars of Indonesia’s digital economy. The launch of this campaign at GloUtopia is a tangible expression of that collaborative spirit, as well as a celebration of the rapid growth of the digital economy, which continues to create greater opportunities for the entire ecosystem to grow together.”
The collaboration between Unilever Indonesia and Shopee has spanned nearly a decade, beginning with the launch of Unilever Indonesia’s first Official Shop on Shopee in 2017. Since then, the partnership has continued to evolve in response to changing consumer behaviour, as more people increasingly rely on digital channels to meet their everyday needs. Building on this strong foundation, the “Hyper Brand Day” serves as a strategic milestone for both parties to deliver a more relevant and value-driven shopping experience for consumers.
Julian Kamil, Head of Strategic Brand Partnerships at Shopee Indonesia, said, “’Hyper Brand Day’ is a special campaign exclusively designed by Shopee in collaboration with our partners to deliver a premium shopping experience that is not available through any other campaign. More than just a promotional initiative, 'Hyper Brand Day' serves as a platform for brands to showcase their innovations, foster stronger consumer engagement, and create a more meaningful shopping experience. We are delighted to once again partner with Unilever Indonesia for this year's 'Hyper Brand Day'. We believe that Unilever's consistent commitment to delivering relevant innovations, its portfolio of brands that are deeply embedded in the daily lives of Indonesians, and its success in building strong relationships with consumers will contribute to the success of this special campaign."
In this collaboration, consumers can enjoy a wide range of exciting offers, including daily exclusive product launches, extra discounts of up to IDR 100,000, guaranteed discounts of up to 80%, Buy 1 Get 5 and Buy 2 Get 7 promotions on selected favourite products, as well as the limited-edition Unilever Indonesia x Hyper Brand Day Box, featuring an assortment of exciting gifts and the latest product innovations.
Driven by its commitment to continuously innovate and meet consumers' evolving needs, Unilever Indonesia is leveraging “Hyper Brand Day” as a platform to introduce its latest innovations exclusively before they become widely available in the market. This reflects the company's belief that innovation and accessibility should go hand in hand, enabling more consumers to experience the benefits of its newest products through convenient and accessible digital channels.
The exclusive innovations launched during the “Hyper Brand Day” campaign include Vaseline Pro Derma Hand Cream; the full range of Sunsilk Thick & Bouncy; three new variants of Dove Pro-Ceramide Serum Body Wash (Hydrating, Radiance, and Rebalance); and Rinso Stain Remover. All these innovations are accompanied by special offers available exclusively throughout the campaign period. (For more information, please refer to the Fact Sheet)
These innovations are showcased at GloUtopia, a festival that was specially designed as an extension of the “Hyper Brand Day” digital experience, bringing brands and consumers closer together. Through a wide range of interactive activities, immersive product experiences, live shopping sessions, exclusive deals, entertainment, and more, the event reflects the evolution of how consumers engage with brands—where seamless integration between online and offline experiences is essential to creating more meaningful engagement.
Abel Cantika, a beauty influencer and content creator who joined the excitement at GloUtopia, shared her enthusiasm about how the festival brings together every element of the digital ecosystem. “As a beauty enthusiast and someone who shops online almost every day, I believe GloUtopia is more than just a festival—it's a space where platforms, brands, content creators, and communities can truly connect. What's even more exciting is that we get to be among the first to experience Unilever's latest innovations through the 'Hyper Brand Day,' while also meeting fellow creators in person, exchanging experiences, and enjoying interactions that feel far more personal than simply shopping through a phone screen."
Throughout the three-day event, visitors can enjoy immersive experiences from a wide range of Unilever Indonesia's leading brands, including Vaseline, Sunsilk, Dove Body Wash, Rinso, Dove Hair, TRESemmé, POND’S, Pepsodent, CloseUp, Rexona, Zwitsal, Bango, Royco, Super Pell, Sunlight, Cif, and many more. Each brand booth is thoughtfully designed to enrich the consumer experience while showcasing how innovation, creativity, and technology come together to create a more immersive shopping journey. In addition, each day features a series of dedicated workshops for content creators and affiliates, providing them with valuable insights and inspiration to continuously grow and enhance their capabilities.
“Through ‘Hyper Brand Day’ and GloUtopia, Unilever Indonesia and Shopee seek to demonstrate how cross-ecosystem collaboration can generate value not only for consumers, but also for the continued growth of Indonesia’s digital economy and the development of its content creator ecosystem,” Samuel concluded.