Go Beyond Your Limits by Continually Moving
Inactive lifestyles are cited by the WHO as one of the top 10 causes of death in the world. This means that moving is an important activity to do to live a healthier and more productive life. In Indonesia, the number of people who are less active has increased to 33.5%. One reason for this is due to anxiety about discomfort when the body sweats. Through the #Gerak campaign, Rexona continues to embrace people of all ages, body shapes, and even people with disabilities to actively move without obstacles and worries, including in public spaces.
WE ACT NOW TO CREATE A WORLD WHERE EVERYONE HAS THE CONFIDENCE AND OPPORTUNITY TO MOVE MORE.
Rexona always believes in the power of movement transformation.
Since 2019, the #Gerak Campaign has accumulated 78 million steps!
The #Gerak campaign made a splash by launching a digital app that has been downloaded by more than 124,000 people. This application has gathered support in the form of more than 78 million steps from Indonesian people to connect, contribute and collaborate to ensure everyone - anyone, anywhere - can move freely without limits for a healthier life.
Every year, Rexona aims to inspire 10 million people to be more active.
The journey is still long. You can help Rexona to inspire 10 million people every year to live an active lifestyle. In addition, Rexona will also empower 50 thousand children and teenagers to be more confident, show their potential, and encourage their social mobility through sports-based programs.
Find out more about this campaign