Health, Well-Being and Nutrition Pillar
As a reputable and responsibly business entity that grow in the Indonesian society, Unilever Indonesia is fully-committed to develop the community awareness and knowledge in health hygiene issues. The goal is to be implemented through the integrated effort from our Brands and collaborative support from all our program partners and program stakeholder throughout Indonesia.
This commitment made possible through our integrated program campaign named “Indonesia Sehat” that rooted back in 2004. Through the program campaign Indonesia Sehat, Unilever Indonesia with the support of Unilever Indonesia Foundation and all program partners implemented an educational program; developing awareness and knowledge, improving the practice quality of health hygiene behavior that carried out in all levels of Indonesia community through the introduction of six healthy habituations and organized in an inclusive partnership. With Indonesia Sehat, Unilever Indonesia wishes to inspire 100 million Indonesian people to take active participation improving their health and well-being.
Indonesian community has low access towards safe drinking water. Its low quality on health hygiene behavior have also then become the main causes of preventable deaths in our community. In 2013, based on the National Research of Indonesia Basic Health of the Ministry of Health (Riskesdas 2013), in the category of health hygiene behavior, stated that only 32.3% of Indonesian that practiced a correct healthy hygiene behavior. Thus, there are still 20 provinces that have health hygiene rate below the Indonesia average national rate.
Through the implementation of Indonesia Sehat, Unilever Indonesia wishes to contribute to the integrated efforts led by the government of the Republic of Indonesia on the improvement of health hygiene status of the Indonesia community.
In year 2015, Unilever Indonesia Foundation continues its endeavor to inspire every Indonesian having better health and well-being through two main programs.
1.School health program
The programme focuses on embedding good hygiene and health habits among primary and secondary school students through integrated education activities on health, hygiene and nutrition. The key to the programme is the deployment of health champions, who play an important role as peer educators to reinforce the key messages by example and encouragement. At the primary school level, these health champions are known as ‘little doctors’, while at the secondary level, they are called ‘youth ambassadors’.
The key messages are strongly associated with and supported by our brands, and include hand washing with soap (Lifebuoy); brushing teeth day and night (Pepsodent); using the toilet properly at school and at home (Domestos); drinking safe water (PureIt); and having a nutritious breakfast before going to school (Blue Band). Approximately 1.6 million primary school students were reached through integrated health hygiene education in 2015.
In 2015, we continued the ‘Youth’s Health’ campaign in secondary schools with Rexona (Remaja Berani Hidup Sehat). The theme is improving self-esteem among young people by helping them to take pride in their appearance and personal hygiene, and giving them information that will enable them to make responsible choices with regard to drug use and early sex.
During the 2015, we reached no less than 70,000 secondary school students in 20 cities in North Sumatra, Jakarta, East Java and Bali with support from four local partners, HeartIndo, YCAB, Spektra and Persada.
As in previous years, we engaged the support of local and national-level partners to highlight these themes and messages through the several events and activations. The followings are some examples of our campaigns during the year.
- National Breakfast Week (February): more than 5,000 primary school students and their mothers in DKI Jakarta area were educated on the importance of having a nutritious breakfast before go to school;
- World Oral Health Day (February): around 116,000 primary school students took part in the event, which reminded them of the importance of brushing their teeth at least twice a day, after breakfast and before going to sleep. There is a real need for early education on this theme, as statistics indicate that only 2.3% of Indonesians brush their teeth before going to bed (source: Basic Health Research, Ministry of Health, 2013);
- Global Hand Washing Day (15 October): approximately 20,000 primary school students and their parents were involved in road shows from mid-October to mid-November in 14 cities across 16 provinces. Through this celebration, the students were educated on the importance of hand washing with soap as the first line of defence against infectious disease;
- National Oral Health Month (September-November): in collaboration with clinics and dentists from 14 dental health faculties across Indonesia, we provided basic oral health check-ups for 50,000 visitors, including school students.
In addition to these activities, the Unilever Indonesia Foundation (UIF) supported a corporate initiative, ‘Life Saver,’ in collaboration with the Corporate Communication department.
Life Saver engages employees across Company’s business locations by challenging them, individually or in groups, to organize education sessions on hand washing with soap at selected primary schools. They are encouraged to create fun, interactive sessions with celebrations to conclude the challenges, and the interactions are documented through photos and videos. In 2015, a total of 51 groups and 70 individuals from 11 functions across 25 Unilever sites and sales offices across Indonesia got involved, interacting with around 2600 primary school children.
2. Community health programme
By 2020, the Company has set a target of inspiring
100 million Indonesian people in cities, towns and villages across the country to take steps to improve their health and well-being. This goal is being activated through the following initiatives: The Mothers Programme in Posyandu focuses on providing integrated health hygiene education at the house-hold level for mothers with children under the age of 5.
Supported by Lifebuoy, the programme gives special attention to new mothers with the aim of increasing the survival rate of newborn babies through the simple practice of proper hand washing with soap. In collaboration with cadres from PKK, the family welfare movement, more than 4 million mothers were educated on basic hygiene in 2015.
- In Jakarta, the Company supported the development of child-friendly public spaces, locally known as Ruang Publik Terpadu Ramah Anak (RPTRA). The construction of these facilities, which also feature facilities for community gatherings and activities, was initiated by the wife of the Governor of Jakarta and has attracted support from the private sector in various forms, from funds to soft skills. With a local partner, the Company organised a training of trainers for 100 mothers who are already ‘champions’ within their home communities, to equip them to promote healthy life habits to a wider target audience. The training covered the proper practices of hand washing with soap, tooth-brushing day and night, consuming safe drinking water, using toilets properly, and eating a balanced diet.
- The Healthy Village Programme empowers rural communities to promote health, hygiene and good nutrition among their members. In 2015, Unilever Indonesia collaborated with two local partners to equip community members in 12 villages in Central Java and East Java with the knowledge and skills to respond actively to community health, hygiene and nutrition needs and priorities. To create a bigger impact, this programme has also been coordinated with the local community-health center, Posyandu.
- The Healthy Smart Market Programme focuses on mobilising stakeholders in traditional markets to strengthen their market advantages and drive business growth by adopting healthier behaviour, improving sanitation infrastructure and creating a safe and healthy environment, while preserving the essence of the traditional market. In 2015, alongside several local partners, the Company has facilitated more than 7,000 vendors in 10 traditional markets in North Sumatra, DKI Jakarta, West Java, DI Yogyakarta, East Java and South Sulawesi, making the total market beneficiaries of 31 traditional markets. In 2015, the programme was stepped up through closer coordination with relevant government stakeholders. UIF and its local partners took part in intensive training on the use of participatory approaches to engage market vendors more effectively and encourage open discussion of problematic issues related to hygiene, sanitation and environmental health in the market. In addition, UIF collaborated with Company’s sales teams on increasing our brands’ visibility in traditional markets through the Perfect Community initiative. This initiative has delivered tangible results. To bring them to a wider audience, UIF launched its first publication on the Healthy Smart Market Programme in 2015 in order to share the best practices developed over this five-year journey of reinforcing the presence of traditional markets and transforming them into flourishing trade hubs within their communities. The book outlines the challenges and highlights the importance of creating enabling environments and partnerships among market stakeholders to make the programme successful.
- Care for Area Surrounding (CFAS) is a programme that developed to strengthened employees’ awareness on the importance of maintaining good relationship with community in surrounding the Company’s premises. The programme offer an opportunity to every employee to participate in various community based activities such as health hygiene education through primary school, enhance clean and green environment through active participation of community members, the development of waste bank, as well as challenge the vocational school students to build plastic chopping machine.
3.Partnering with international agencies
Company collaborates with the following global partners on strategic programmes to improve public health and welfare:
UNICEF is working with the Company, through UIF, to provide knowledge management support to the national secretariat of the Community-Approach Total Sanitation Programme. Educational resources have been produced and disseminated to relevant Ministries and partners to share local success stories and promote good sanitation practices. Both parties have also worked together in supporting the implementation of Community Approaches to Total Sanitation (CATS) programme in Sumba Barat Daya (SBD) district. This cooperation have contributes to several achievements:
- RPJMD of SBD (2015-2019) put target on sanitation (number of ODF villages). By 2019, 100% villages in SBD to achieve the ODF target.
- APBD of SBD (2015) has allocated Rp150 million to scaling up CLTS triggering in 24 villages in Kodi. This allocation is the first local allocation for STBM. SMS based monitoring system is fully adopted. All Puskesmas are using SMS to report the progress of ODF communities. From this data it may be seen that the number of households practicing open defecation in SBD district has decreased by 9.3% (from 30,653 HHs to 27,793 HHs)
The World Food Programme continued to collaborate with UIF on the School Meals programme. This has been a mainstay of the longstanding partnership between WFP and the Company through a global public-private partnership, Project Laser Beam.
Through this partnership, Unilever has rolled out a behavior change campaign in WFP-supported schools, which resulted to more than in more than 20,000 primary school students in 94 schools in the city of Kupang, district of Kupang and also Timor Tengah Selatan receiving nutritious home-cooked meals 3 times a week, prepared by mothers who had been mobilized to form cooking groups and trained on preparing nutritious local food based school meals.
WFP also organized a programme to empower selected primary school students in the facilitated schools to play an important role as agents of change (little doctor) and educating their peers on proper health and hygiene habits.
The Company partners with Save the Children as part of the Project Sunlight (now brightFuture) activation in 2014 to help Indonesian children in Sumba, East Nusa Tenggara, achieve their dreams by meeting a basic need: access to clean water and proper sanitation facilities. The project focuses on the improvement of clean water access and sanitation facilities as well as raising awareness among primary school children of the importance of sanitation and clean water, as well as embedding hygienic behaviours such as washing hands, brushing teeth properly and toilet hygiene.
With Company’s support, Save the Children increased access to water and sanitation facilities at 21 primary schools in the Sumba Barat District of the Nusa Tenggara Timor Province, and trained 126 teachers and 21 school principals to teach hygiene education at the schools, benefiting a total of 4,600 students. Save the Children also distributed health and hygiene education materials, which indirectly benefited 3,000 students, 90 teachers, 2,500 parents and 6,000 community members. The initiative has also enabled the Sumba Barat District Government to strengthen the management of its district-wide school health programme, which covers 91 schools and 24,000 students.
Oxfam and UIF supported a programme called Beyond Availability in South Sulawesi to improve food security among rural poor households in Takalar and Pangkep districts by strengthening their food security particularly through strengthened capacity to improve food utilization with better water and sanitation practices. This was facilitated by empowering women’s groups.
The programme directly benefitted 200 members of ten women’s economic groups and seaweed farmers’ groups in 5 villages by building capacity to produce and process marketable seaweed products. It also benefited 200 students and 10 teachers in two pilot elementary schools in the two districts as well as 900 women and men in vulnerable households. One hundred key stakeholders at the provincial level and 30 district government officials also improved their capacity to develop food security policies and plan gender sensitive food security budget allocations.
Through our brand social mission initiatives under the School Health and Community Health programmes, the Company was able to reach approximately 5.1 million people with better knowledge and practice on health, hygiene as well as nutrition in 2015, well in excess of the initial target of 3.7 million people.