Growing with society & the environment
The establishment of the foundation is a significant step towards our aim to grow with society and the environment in a sustainable manner.
We intend to do our best to share resources to contribute to a better quality of life. Our mission is to unlock society's potential, add value to society, synergise the strengths of our partners and become the inspiring catalyst for building partnership. We also want to further enhance our corporate reputation by promoting sustainability in environment, community and business growth.
The foundation concentrate its efforts around four main programmes namely:
- Small-Medium Enterprise (SME) Development Programs;
- Water Resources Preservation Programs;
- Recycling Programs and
- Public Health Education Programs
Four guiding principles to the programs are:
- Develop programs that are related to our business interest;
- Formulate action models or pilot programs that can be replicated in other areas;
- Work together with NGOs, governmental agencies, academic institutions, business entities, and other stakeholders and
- Replicate successful activities and implement them in areas beyond the original.
In the implementation of our CSR initiatives we apply a comprehensive consideration for each of our initiatives. Based on the big picture, we start small to make sure it happens. Afterwards, we move fast to replicate or expand it to make a bigger impact on society.
Values & behaviours: Customer, consumer & community focus
We focus on winning the heart of customers (internal and external) and delighting our consumers and community constantly by understanding and anticipating their needs and responding entrepreneurially.
- Proactively listening to consumer and community needs-resulting in actions that focus on improving value
- Taking ownership of customer, consumer and community issues
- Planning effectively-giving sufficient lead time to do the job properly
- Delivering what's promised-promply
- Caring about social conditions in the community surrounding us
This behaviours are applied in our company's daily activities. In 2003, we introduced the 3C (Consumer, Customer and Community) connection programme to our employees. They are encouraged in proactively listening to our consumers, customers and community to collect insights for improving our contribution. We always want to be part of solutions for any relevant issues.
In implementing UPF's sustainable programmes, we actively seek inputs, suggestions and comments from stakeholders, especially from the targeted community which in turn creates a more effective, efficient and well-targeted corporate contribution. Monthly meetings with Camats, Lurahs and other informal leaders are regularly conducted as a bottom up approach in our programmes.
By focus on our strengths, we believe that our contribution can create a bigger impact on our society in surrounding areas and other parts of Indonesia
