Sunsilk, a haircare product of PT Unilever Indonesia Tbk., today named three highly-dedicated Indonesian women with unbreakable spirit as the Sunsilk Unbreakable Women. The award was presented to mark the launch of ’Sunsilk Unbreakable Women’ campaign in connection with the introduction of the latest inovation: Sunsilk Hairfall Solutions. Aryo Widiwardhono, Marketing Manager Hair, PT Unilever Indonesia Tbk. and Shanty – singer and Sunsilk ambassador for the campaign attended the ceremony.
”Despite their tenderness and beauty, women’s spirit is actually unbreakable; this is the essence of the Sunsilk Unbreakable Women campaign. Its purpose is to remind women of their strengths, perseverance and unbreakable spirit in the pursuit of their dreams and performing their duties,” Aryo said to open the press conference. ” ”Unbreakable means that despite the hurdles, challenges, rejections and criticisms, women are confident that whatever they do are the best for themselves and will benefit the people around them,”
The three recipients of theSunsilk Unbreakable Woman Award are: Medina Kamil, reporter of the Jejak Petualang Trans 7; Gusti Kanjeng Ratu Pembayun, social activist dan daughter of Sri Sultan Hamengkubuwono X; and Elizabeth Wahyu, home maker dan accessory designer.
Sunsilk views that they deserve the award for their enthusiasm,perseverance, and unbreakable courage to reach their dreams and aspirations. “The three women represent the image of the Indonesian women who are born with strong personalities, resilience and unbreakable spirit. Despite the chalenges and the problems they face in their respective fields, the three women remain consistent, committed in doing what have become their true calling,” Aryo said.
Learning from their stories, especially their successes to overcome various challenges, Aryo adds, will help Indonesian women to see the unbreakability inside them.
Sunsilk also released a song entitled ‘Unbreakable” sung by Shanty to help spread the message of the Sunsilk Unbreakable Women campaign. The lyrics are expected to inspire and encourage Indonesian women that they are blessed with strenght that they have to be grateful for and nurture.
“I’m proud to be part of the Sunsilk Unbreakable Women campaigm. I myself experienced the struggles when I started my carrier as a model through various castings and competitions, and tried my capability as a VJ, and later became a singer and film star. There were loads of problems, such as my mother who wouldn’t allow me to pursue such carriers, the envoriment of the entertainment industry, and the media cynicial views. But with faith and unbreakable spirit, I reached my goals to become what I am now with decent achievements,” Shanty shared her story.
“I feel like crying every time I remember the media reviews of my first album – all were negative, they said my voice is out of tune, I was said to have taken advantage of my connection with MTV, opportunistic artist, and a barrage of other criticisms. On the other hand, I was appreciated in other countries, such as Malaysia, Brunei and Hong Kong. A song in my first album was the number one song for six months in a KL radio’s chart. It was a very unforgetable bitter experience, but I turned it into a faith to make a new start. Recently, I mustered up the courage to produce my new album ‘9907’, featuring ‘Unbreakable’,” Shanty contined sharing her experiences with great enthusiasm.
The campaign features a singing contest, encouraging Indonesian women to celebrate their unbreakable spirit by taking part in a contest to sing ‘Unbreakable’.
“Currently, more and more women listen to song and sing, even in public. Through songs, they can express themselves, their heart and mind. Sunsilk expects that using a song, sung not only by their idol but also themselves, in spreading the message is expected to touch as many as possible Indonesian women to become unbreakable person,” Aryo explained the reason for the singing contest.
The campaign uses the NAF Karaoke and Alfamart networks to make it easier for the women to record their voices and enroll themselve. Sunsilk is holding roadshow in Jakarta, Yogyakarta and Malang. For those who are unable to record their songs in those places, Sunsilk has set up a faciity to send their songs on-line, via telephone or Web site www.cricleofbeauty.net. The winner will sing the song with Shanty in a program to be broadcasted by a local TV station in relation with theUnbreakable Women campaign.
“We hope that with this campaign will inspire more women to realize their natures and strenght of being unbreakable. Whatever walk of live they choose, Indonesian women should be able to show their strengh. Hurdles and challanges will never break them,” Aryo concluded.
