As part of the launching of the new Lux White Glamour in Bandung, Lux – a beauty soap brand product of PT Unilever Indonesia Tbk., called on Bandung gals to participat in the Lux White GlamFest campaign. The campaign is aimed at giving an opportunity to Indonesian women to express the beauty of their radiant skin ellegantly and fashionbaly.
Lux White GlamFest ran for two days from Novl 10 - 11 2007 in Paris Van Java – one of the favourite hang-out spots in Bandung. Various exciting programs were prepared to enable Bandung gals to explore and express the charm of their radiant skin uniquely, ellegantly and fashionably, using T-shirt as a fashion item.
David Michum, Senior Brand Manager of Lux said, ”With this event, Lux wishes to encourage Bandung gals not to hesitate to play around with certain vstyle, trend and fashion to flaunt the charm of their healthy, beautiful and radiant skin. Accordingly, we expect that Bandung gals and other Indonesian women will be able to explore and realize their own style that suit their personalities.”
Bandunggals were given a chance to modify the Lux White Glam T-Shirt accoding to their characters helped by several professional fashion stylists such as Ichwan Thoha. They were also given the opportunity to pose for photo session like a model by Lux photographer.
Fashion consultation, various games, and fresh juice to help them nurture their fair skin were also available during the event.
”After that, we invited them to flaunt their beauty with Lux White Glam T-Shirts, which have been designed according to their respective styles, off course, by feauturing their radiant skin,” David added.
Being tens of years in pampering and caring the skin of the Indonesian women, Lux trully understands that most Indonesian women dream of clear skin. To fulfill such dream, Lux introduced Lux White Glamour, the latest product range from Lux with refreshing special formula Triple Fairness Essence to lighten women skin.
The lux stars, who were attending the event in Bandung: Dian Sastrowardoyo, Luna Maya and Tamara Bleszinsky, presented their unique styles, doning T-shirts, which were designed under Ichwan Thoha’s guidance. Dian presented her Girly Chic style, whereas Luna Maya spotted the Rock Chic, and Tamara her Vintage Glam Chic.
Commenting on the Lux White GlamFest, Dian said, ”It was very exciting and inspirative for Bandung women, especially because they are known for having radiant and soft skin. Though this program, they got so much inspiration and opportunity to flaunt the beauty of their clear skin with Lux White Glam T-Shirts, which have been created according to their own personality.”
Ichwan concurred, ”There are many ways to look stylish and trendy with Lux White Glam T-Shirts. T-shirt can be easily matched with other fashion items, such as various jeans pants or skirt. Lux White Glam T-Shirt also looks good with accesorries. My advice for the Bandung gals is to dare to create and look stylish according to their own character and personality. And certainly while flaunting the beauty of their radiant skin.”
Lux Star Tamara Bleszinsky said that she loves T-Shirt, including the Lux White Glam T-Shirt. ”After having to wear certain dresses both for cinetron shooting or events that I had to attend, I feel really relieved and comfortable but still stylish wearing the Lux White Glam T-Shirt . I matched the Lux White Glam T-Shirt with wide belt, which is being in vogue currently. Although I look casual, I still can show off my skin ellegantly and fashionably.”
Luna Maya – one of the Lux star, was very positive on the Lux White Glamour campaign held in Bandung. ”Being a woman, I sometimes need fresh ideas to flaunt my beauty uniquely. From Lux White GlamFest, I also learn alot and play with fashion to show off my healthy, beautiful and clear skin.”
Wrapping the campaign in Bandung, David noted, ”We hope that the Lux White GlamFest road show in Bandung will inspire the ladies here. We believe that Bandung gals will look more expressive, ellegant, and fashionable in showing off their beauty according to their unique styles and personality.”
