A mother is the key agent of change for her family for a better life. A mother’s love nurtures her family’s fortunes. As a company that is greatly concerned about women, PT Unilever Indonesia Tbk., in cooperation with Rumah Belajar, Rumah Lukisku and Grand Indonesia, celebrated Mother’s Day with a program entitled Warna Warni Kasih Bunda (Colors of Mother’s Love) from December 17 to 27, 2009 on the first floor of Grand Indonesia’s East Mall.
The State Minister for Women’s Empowerment and Child Protection, Linda Amalia Sari, represented by Dr. Setiawati, MSc., Deputy for Women’s Life Quality Improvement, who inaugurated the program says, ”We welcome and support Unilever’s initiative to celebrate Mother’s Day because the commemoration is highly significant. The celebration of Mother’s Day in Indonesia dates back to the beginning of the struggle for independence in 1928 in Yogyakarta. In the beginning, Mother’s Day celebrations aimed at observing the spirit and efforts of women to improve the nation’s quality of life. This reflected the spirit of women from different backgrounds who were united to work together. The appreciation of Mother’s Day through Warna Warni Kasih Bunda program also reflects that spirit, together with mothers’ everlasting love.”
This program is marked with a series of activities of artistic appreciation, including an exhibition displaying 100 paintings by 37 artists, a painting workshop and a painting competition for the public, which was initiated by two mothers: Ms. Revita Tantri Yanuar from Rumah Belajar and Ms. Asri Tjardiana from Rumah Lukisku. These are organizations whose main concern is developing artistic talent. Finally, to express their appreciation for the achievements and to show concern for other people, parts of the funds raised from the sale and auction will be donated to the Nanda Dian Nusantara Foundation, which focuses a great deal of attention on improving the welfare of street children by providing free education, led by Ms. Roestien Ilyas.
Okty Damayanti, Customer Development Director, PT. Unilever Indonesia Tbk., says, “A mother’s love is unconditional no matter where she is. Therefore, it’s a great pleasure for Unilever to participate in the celebration of Warna Warni Kasih Bunda with Indonesian families through Buavita, Citra, SariWangi Gold Selection and Wall’s Moo. These brands are always involved in activities aimed at improving the quality of life of Indonesian women, including mothers.”
Besides the arts, Unilever brands also offer a series of inspiring activities in each booth, with talkshows discussing useful topics for women. SariWangi Gold Selection, which understands the roles of mothers with progressive and dynamic ways of thinking, offers a talkshow entitled “Etiket Baik Tunjang Gaya Hidup Modern” (Good etiquette to support modern lifestyles). It features experts who shared tips and knowledge of good etiquette and elegance with classy taste to support modern lifestyles. Understanding that mothers often face dilemmas in parenting, Wall’s Moo sponsored a talkshow called “Tips Nanny 911 Bantu Ibu Moo Jadi Sahabat Si Kecil” (Nanny’s 911 Tips to Help Moo’s Moms Become their Children’s Friends), which featured psychology experts who shared various tips on mother-children relationship.
Citra, a brand which encourages Indonesian women to appreciate themselves, offered the discussion topic“Pancarkan Citra Cantikmu” (Illuminate Your Beauty), sharing tips for women to enhance both their outer and inner beauty. Buavita offered topic “Hidup Sehat ala Bunda Aktif” (Active Mothers’ Healthy Lifestyles) to show its appreciation of mothers in a discussion with health experts to increase people’s awareness of the importance of living a healthy life.
Ms Revita Tantri Yanuar from Rumah Belajar and Ms Asri Tjardiana from Rumah Lukisku expressed their happiness with having the opportunity to share through the paintings from their workshops. According to them, painting sharpens creativity and it is also relaxing. In certain ways, it also helps train concentration, patience and persistence while at the same time being enjoyable. Through Warna Warni Kasih Bunda program, it is expected that more families will spend time together to appreciate paintings. ”Hopefully, this painting exhibition will increase mothers’ awareness and enable them to sharpen and direct the potential of their children and family,” they reiterated.
“We know that mothers are a special source of inspiration; they have great potential to drive the family in positive directions. Therefore, we hope that Warna Warni Kasih Bunda program with SariWangi Gold Selection, Wall’s Moo, Citra and Buavita will be able to express gratitude and love for Indonesian mothers“, Okty concluded.
