The most recent data from the Jakarta Sanitation Department reveals that the volume of waste currently produced by the city comes to ± 27,966 M³ per day, or 116 million tons per year, 80% of which comes from households and most of which are in the form of plastic waste.
Based on the these facts, PT Unilever Indonesia, Tbk., the consumer goods company already a well known campaigner of sustainable waste management programs, enters into collaboration with Hypermart to undertake an environmental campaign to reduce the use of plastic when shopping. To signify the cooperation, Unilever and Hypermart today launch the program to use TRASHION bags as alternative, environmentally friendly shopping bags. The program is fully supported by the Ministry for the Environment.
The launch of TRASHION as alternative, environmentally friendly shopping bags, is attended by the Minister for the Environment Gusti Muhammad Hatta, Director of Customer Development PT Unilever Indonesia Tbk Okti Damayanti dan Director of Merchandising dan Marketing Matahari Food Business PT Matahari Putra Prima Meshvara Kanjaya.
Okti Damayanti said that “As a company who has grown and developed together with the Indonesian people for the past 75 years, Unilever believes that to succeed requires thehighest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.The cooperation between Unilever and Hypermart is our commitment to educate the public to take part in conserving the environment by using recycled products in their daily activities.”
The environmental campaign with the theme “Shopping with Care” aims at inspiring the public through the use of TRASHION as alternative shopping bags and is one of the initiative to reduce the impact of used plastic packaging produced by our surroundings.
Meshvara Kanjaya said that “It is important for us to be aware that a clean and healthy environment greatly supports individual productivity in all aspects, through ’Shopping with Care’ we hope that the public will be increasingly aware on the importance of maintaining a clean and healthy environment which can start with reducing the use of plastic packages.”
The program in collaboration with Unilever also reflects the concern of Hypermart to provide concrete assistance and support to the development of small medium enterprise (SME) activities, as SME activities are the backbone of the people’s economy.”
The Minister for the Environment states that, “I fully welcome the initiative of Unilever and Hypermart, please continue to become pioneers and models for other consumer goods companies and retailers. This is a very good initiative and is a form of corporate social responsibility in line with Law No 18/2008 on Waste Management which requires businesses to be responsible in managing waste produced by their own products and/or packaging.”
The TRASHION campaign is conducted in 18 Hypermart outlets throughout Jabodetabek. Consumers are invited to use TRASHION as alternative shopping bags when paying for their purchases at cashiers.
The TRASHION bags offered at Hypermarts come in three sizes and ranging in price from Rp 15,000 to Rp 27,000. TRASHION bags can be used each time one goes shopping at Hypermarts.
Aside from talkshow and ceremonies, the launch of TRASHION as alternative shopping bags is also enlivened by the TRASHION wall of fame, TRASHION expression photo booth, TRASHION shopping action competition, TRASHION trivia quiz, dan create your own TRASHION.
About TRASHION
TRASHION from the words Trash Fashion was created with the aim of reducing the impact of waste from plastic packages on the environment, by providing added value and focus on the use of waste from plastic packages and empowering housewives in managing the waste and turning it into products which have artistic and economic value.
TRASHION was born from the Green and Clean program initiated by PT Unilever Indonesia, Tbk together with its partners, and fully supported by Sunlight, which has been actively supporting the program to empower Indonesian women through the community called Komunitas Ibu Bersinar Sunlight. To date, there are 53 TRASHION centers throughout Jakarta, Surabaya, Yogyakarta and Makassar, with 500 housewives involved in the Komunitas Ibu Bersinar Sunlight. In Jakarta alone, there are 10 TRASHION SME centers.
“Using the TRASHION products sends a message that one has participated in environmental conservation, by reducing the impact of waste from plastic packages and helping SMEs produce the TRASHION,” concluded Okti.
