Asian traditions tend to compel women to maintain the total image of women – with the gentleness and strength to act many roles in their life – that requires preserved endurance through a balance in body and soul. Thusly, Citra invites Indonesian women to the unveiling of Asian beauty secrets, especially for women in Java, China, and Japan.
Senior Brand Manager CitraPT Unilever Indonesia Tbk, Erni Kertasasmita said, ”We believe that every woman are born with their unique beauty, both physically and inner beauty. We understand the importance to maintain that beauty, by ensuring the balance of body and soul, as they are the source of a women’s endurance to fulfill modern life expectations”.
Explaining further on women’s roles in society, Ratih Andjayani Ibrahim, a Women’s Behavior Psychologists said, ”Asian women are constantly compelled to be the ‘perfect’ person in society: witty, gentle, gracious and polite, yet must have an endurance to do all the tasks in accordance to their role as family protector, house manager, good wife, as well as a career woman. That’s why modern women must have a good endurance to balancing their roles. One of the most important aspects of women’s self balance is in keeping up their holistic beauty: body and soul”
As an answer to these needs, Citra as a skin beauty product of Unilever with more than 20 years experience, invites Indonesian women to enrich their body and soul beauty by unveiling the Asian beauty secret, especially for women in Java, China, and Japan.
“The differences in culture, customs, and nature within Asia had granted each region to develop their own beauty recipes that have been proven from generation to generation,” said Erni.
Women in Java, China, and Japan have an inheritance of beauty rituals from the previous generation. Princesses in Javanese palaces utilizemangirandbengkoangfor body treatment, balanced with meditation and breathing exercise for body and soul balance. Chinese women utilize Chinese pearl powder, well-known for its skin nutrition, keeping the skin youthful, as well as for fairer skin, which is in line with tai chi for the soul, health, and long life. Japanese women utilize green tea’s anti-oxidants to keep the skin healthy, as well as zen meditation to maintain internal beauty and overcome physical and mental illnesses.
”Now the new Citra product variants contain the best natural benefits of Asia. The variants are Citra Lasting White with IndonesianBengkoang, Citra Lasting Glow with JavaneseMangir, Citra Lasting White Extra with Chinese Pearl Powder, and Citra Lasting Purity with Japanese Green Tea”, said Erni.
To share the experience with Indonesian women to feel the benefits of these natural ingredients, Citra also provides Rumah Cantik Citra (RCC - Citra House of Beauty) with a new concept. RCC offers treatment rooms that represent Indonesian, Chinese, and Japanese beauty traditions.
Brand Ambassador Citra- Maudy Koesnaedishares her experience of the new RCC, saying, “The new Citra House of Beauty gave me lots of advantage to revive my body and soul balance after daily activities. The new Citra House of Beauty provides more complete treatments, such as Twee-Nah massage, Shiatsu massage, as well as Javanese traditional massages. Then on Saturday and Sunday visitors could join the taichi, reiki, yoga, stress management, aura healing, and hypno-therapy classes. It’s so much fun.”
The 2008 Citra House of Beauty in Yogyakarta began on August 1 to September 15, 2008. “The Citra House of Beauty will be continued as we find more and more Indonesian women obtain more benefits from this activity. They don’t only receive a holistic beauty treatment, but also obtain knowledge of Asia beauty secrets of Indonesia, China, and Japan. And with new Citra variants, we hope that Indonesian women can be more confident and have high endurance to face these modern challenges”, Erni said.
“For women who want to pamper themselves, please contact Citra House of Beauty located in Jl.Melati Wetan No. 58, Kelurahan Baciro, Kecamatan Gondokusuman, Yogyakarta.These treatments can be enjoyed just by buying or bringing any Citra products in the amount of Rp. 10.000, Rp. 20.000 or Rp. 40.000”, Erni invites.
