28/07/2008 : SariWangi has joined the history of tea development in Indonesia with the hearts of Indonesian householdsSariWangi, the first brand to pioneer the teabag concept in Indonesia, celebrates its 35th year anniversary. For this reason, SariWangi has invited everyone to celebrate this momentous occasion through the following series of events:
·The launching of SariWangi’s new 35th anniversary packaging
·A special TVC which documents the 35 years of SariWangi’s consistent presence in Indonesia
·Innovations to SariWangi’s range of products e.g. SariWangi Gold Selection
·The SariWangi “Mobil Mudik”, which will be held during the Ramadhan festive season.
Adeline Ausy Setiawan, the PT Unilever Indonesia Snacks and BeveragesMarketing Manager,said, “During the occasion of SariWangi’s 35th anniversary, we want our consumers to celebrate together with us. A number of events have been prepared, such as the SariWangi Mobil Mudik during the holiday season: at Idul Fitri, consumers will be able to take part in an unforgettable Mudik experience, with SariWangi taking care of all transportation expenses. This year, the SariWangi Mobil Mudik program will sponsor the departure of vehicles from 35 cities in Indonesia.
“The SariWangi Gold Selection, our latest innovative product, will be launched to celebrate SariWangi’s 35th anniversary. This product consists of six types of tea – each of the highest quality, which would enable consumers to experience completely different sensations of taste and aroma; they are more than just a cup of tea”, added Ausy.
Okty Damayanti, the Foods Managing Director for PT Unilever Indonesiastated that, “SariWangi has conducted various educational and inspirational activities, especially for Indonesian women. For instance, the ‘Mari Bicara’ campaign, which seeks to encourage a deeper exploration of the “tea moment” through good communication to create harmonious lives together. Such programs tend to strengthen SariWangi’s close relations with Indonesian women’s lifestyles. During this campaign, SariWangi had also developed good relations with TheMinistry for Women’s Empowerment.”
On its 35th birthday party,SariWangi conferred awards to individuals who have played important roles in the development of SariWangi, including Mr. Alex Supit and Mr. Don Zakir, who founded Sariwangi from PT Sariwangi AEA and are still active as SariWangi’s business partners (the SariWangi brand established a partnership with PT Unilever Indonesia Tbk. in 1989). Referring to the anniversary celebrations, Mr. Alex Supit said, “PT Unilever Indonesia Tbk. has provided several activities to spread the SariWangi brand throughout Indonesia. We are very proud that SariWangi has turned out to be so successful.”
As a market leader in Indonesia, SariWangi always maintains the taste and the quality of its products. SariWangi believes that the key is to keep innovating and being proactive in fulfilling consumer’s needs and anticipating what they want.
SariWangi uses “tam white”, a food-grade based material to preserve the tea quality. This food-grade preservative is also used for yarn, filter paper, tags and staples. Filter paper is the most important element for teabag products; SariWangi uses the safest filter paper made from fiber plant, which does not contain chlorine.
“For the past 35 years, we have been educating Indonesian people about the value and profit of using teabags instead of the tealeaf, so now they have gradually been changing their traditions and using teabags instead. We also maintain the consistency of taste, quality and hygiene of our products. Such efforts have been instrumental in enabling SariWangi to contribute to the development of Indonesia’s tea culture and enhance the emotional bonding among Indonesian families”, Ausy said in conclusion.
