Lux

Lux celebrates the indulgent ritual of beautification

Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the feminine senses. In fact, Lux has been making waves since 1924, when it launched the world’s first mass-market beauty soap in the US at a fraction of the cost of imported French soaps. Since then it has expanded into other areas, including shower gels, bath additives, shampoos and conditioners.

Lux embraces beauty & femininity in the 21st century 

Lux aims to be the paradigm of the new femininity. That’s why Lux celebrates the pleasure of being a woman today. Lux women want to be loved, admired and at the same time express themselves in a feminine way.

Key facts

• First mass market toilet soap launched in 1924.
• Sales of 1.0 billion euros in 2005.
• Sold in over 100 countries.
• Market leader in countries including Arabia, Brazil, India, Thailand and South Africa 
• Lux hair is the market leader in Japan.       

From our range