Rexona

Rexona Never Lets You Down

The Rexona brand was originally invented almost a century ago, in 1908 to be exact, by an Australian pharmacist couple. Since then, the deodorant technologies that Rexona offers have advanced by leaps and bounds.

The newest technology from Rexona uses microcapsules to deliver unprecedented efficacy. Microcapsules dissolve in sweat and release perfume when your body heats up, ensuring superior staying power compared to other deodorants.

The Guide to Choosing Your Deodorant

Have you ever wondered into the deodorant aisle in your neighbourhood supermarket and can’t help to notice that there are hundreds of brands and formats to choose from? How do you choose the best deodorant to suit YOUR need? No worries, we’ve got just the tips for you:

1. Many deodorant manufacturers offer the same product range that they claim to suit both men and women. We know better. Males sweat two times as much as females so Rexona offers specialized deodorants to suit the specific needs of both men and women, with separate product ranges for each.
2. Most deodorants in the market today don’t actually stop underarm sweating. Their perfume just masks the body odour, for a limited amount of time. Next time you’re shopping for deodorants, look for our range of antiperspirant deodorants that not only smells great but also stops excess underarm sweating.

Rexona Goes to School to Promote Health, Hygiene, and Confidence

Since 2003, Rexona has been committed to educate Indonesian students about health, hygiene, and confidence. By promoting the slogan “Make or Break Moment”, Rexona readies the students in coping with the problems of growing up – puberty issues, sex education, and hygiene – in a fun and confidence-building manner.

The school to school program was supervised by professional experts to ensure the best possible results, and the results have been outstanding. The program was well received by students and educators alike, assuring us that the next generation of students will be much more prepared in handling various problems, especially body odour problem.

Did you know

• Humans are one of the sweatiest living beings around. In fact horses and camels sweat at a similar amount as humans do.

• There are two main reasons why Humans sweat: One is because of heat caused by the temperature or physical activities. The other is when we get stressed, scared, or anxious – making us sweat even in cold weather.

• Our sweat does not smell. What smells is the by-product of millions of bacteria on our skin that digest our sweat. Deodorants like Rexona stops excess sweat and reduce the number of odour-emitting bacteria, protecting us from bad body odour.

• Rexona is dermatologically approved by Research Institute for Tropical Medicine, Department of Health, Manilla, Philippine

Innovations

1. Rexona offers multiple ranges with antiperspirant technology. Antiperspirant works by forming a gel-like substance on top of our sweat glands, reducing the amount of sweat drastically. Once we stop using antiperspirant, the gel-like substance will eventually be released from our skin, and we start to sweat again.
2. In 2006, Rexona launched new formulation for its deodorants containing Activreserve® that work in synch with your body. The more you sweat, the harder Activreserve® work in maintaining your underarms dry and odourless.
3. In 2007, Rexona launched the new Rexona Men Power variant. It offers men more protection than they will ever need, with more than a million active molecules in each product.

Key facts

• World’s largest deodorant brand in terms of sales value and market share.

• Indonesia’s biggest and fastest growing deodorant brand.

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