Axe

Axe Gives Indonesian Guys the Edge in the Mating Game

Axe was first launched in 1983 in France. As millions of French guys can attest to, the Axe brand was such a hit that it soon was rolled out to other countries, enjoying multiple successes spanning over 2 decades now. Axe is currently available in over 60 countries, and is the number one male deodorant brand in European and Latin American markets, with increasing presence in the US (known as Lynx) and Asia. In Indonesia, Axe is the leader of male deodorant segment.

Did you know?

• Excellent track record of advertising awards, including 10 Cannes Lions

• Creative activation ideas, as the Axe team brought the Axe Effect to Indonesian cities.

• The world’s most popular male grooming brand

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