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Personal care

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.

AXE

Axe

Axe Gives Indonesian Guys the Edge in the Mating Game

Citra

Citra

The beauty brand that gives natural beauty in its entirety.

Clear logo

Clear

The scalp health expert, that actively provides solutions for dandruff and other relevant scalp problems.

Lifebuoy

Lifebuoy

Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions.

Lux Logo

Lux

We all want to be pampered and to look and feel beautiful.

Pepsodent

Pepsodent

Pepsodent in Indonesia is committed to improve oral health.

Ponds

Pond's

Pond's understands that a beautiful skin is always important to a woman.

rexona

Rexona

With Rexona, Indonesian men and women will never again fear underarm sweat and body odour.

Sunsilk

Sunsilk

Sunsilk stands for a brand who understands the specific hair needs of every woman.