Royco

"At Royco we are passionate about good food"

Royco is available in modern and traditional stores with a ranging of products: Royco Powder, Royco Flour, Liquid Seasoning, and Royco Cream Soup.

Royco with its powder format was launched for the first time ever in the year of 1972. For more than 30 years, Royco was able to introduce numerous product innovations ranging from soups, seasonings, spicemix, sauces, and coco plus. During the years, Royco has also proven its ability to conduct creative advertising and activations, including micro marketing activities in cities in Indonesia.

Royco is well known from its powder format (chicken and beef flavour) which can be used for various types of cooking; stir fried, deep fried, steamed, roasted, and soup. Created from a selection of high quality ingredients, Royco powder now offers a more practical and economical pack of 8 gr (at the magical price of Rp.1000 / 3 pack).

Now, Royco can be found in different formats, variants, and packsizes:

1. Royco FDS Powder (Chicken & Beef)
2. Royco Seasoned Flour (Original, Extra Hot, and Tempura)
3. Royco Granule (Guriz)
4. Royco Liquid Seasoning

5. Royco Soup (Cream of Corn, Asparagus, Mushroom, and Chicken)

“Spreading Goodness”

Royco’s campaign “Spreading Goodness” is based on the brand mission to help Indonesian people eat better (both the foods and the eating experience). The idea is to promote healthy ingredients and dishes,Spreading Good Values over Meals.

Royco, partnering with fresh ingredients and Mom, will deliver the delicious, yet healthy / nutritious meal for the member of the family.

Current eating habits shown that Kids tend to prefer “imbalanced” meals as part of their diet: fried foods, snacks, junk foods. And this is happening both in home and out of home. Royco identified these issues, and without undermining others, try to introduce healthy eating habits as part of Indonesian family lifestyle. Royco tries to induce that choosing “fresh ingredients” is a conscious habit by demonstrating variety of recipes that are fresh, healthy, yet delicious.

One activity that is inspired by the concept is Merdeka Dengan Gizi in Surabaya, an effort to introduce healthy eating habits and the benefit of having fresh ingredients (vegetables and remedy) planted at your own backyard. Royco would like to state that healthy food could also be delicious food. The event is also supported by Unilever Foundation, PKK and Pemko Surabaya.

Did you know?

• Available product range from Royco:Royco Soup, Royco FDS Powder, Royco Seasoned Flour, Royco Liquid Seasoning.

• Royco is already certified with Halal Certification and Health Department’s Licence.

• Royco liquid seasoning is made from fish protein extract and is MSG free

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