Collaborating with Reebok University and Celebrity Fitness, Vaseline launches the event to remind people on the importance of a fit body and healthy skin.
After the success with the “Vaseline Health ‘n Fun” program for 4 consecutive years, Vaseline is back again this year with the program called “Total Body Workout, Total Skin Workout”. Through Vaseline Health ‘n Fun, people are invited to maintain body fitness as well as healthy skin through an aerobics session and other services related to skin health. Vaseline collaborates with Reebok Universityand Celebrity Fitness. Present at the launch of ”Vaseline Health ’n Fun” at North Plaza Senayan today (11/6) are Wilya Suwito, Senior Brand Manager Vaseline; Etty Budhi, Global Master Trainer Reebok University; Hendra Nugraha, Regional Marketing Promotion Director Celebrity Fitness and two popular VJs who are icons of Vaseline – VJ Cathy and VJ Rianti.
”We conduct Vaseline Health ’n Fun every year since 2002 to reflect our commitment to help Indonesian women fully maintain the health of their bodies including their skin,” said Wilya. ”The concept of this program actually stemmed from the phenomena occurring in society that they, particularly young women, like to do things together as this is more enjoyable, particularly when they exercise.”
Vaseline also understands that women now are increasingly aware of the importance to maintain total health and fitness of their bodies, including their skin, so that they can appear more attractive and confident. They also believe that a healthy skin cannot be achieved without a healthy life style.
That is the reason, Wilya went on to say, that this year Vaseline is back with Vaseline Health ’n Fun with the theme “Total Body Workout, Total Skin Workout”. Through the program, Vaseline wants to invite people to maintain body fitness through a fun aerobics session which emphasizes the importance of a healthy skin as part of total body health.
”As a skin lotion brand which has been in existence in Indonesia for about 10 years, Vaseline understands the wish of consumers to have a healthy skin and fit body. That is why, at the launch of ’Vaseline Health ‘n Fun’ today, we endeavor to give total solution for people by holding a joint aerobic session led by an experienced expert instructor in which participants will be able to enjoy a series of services related to healthy skin and body such as free skin check by doctor and nutritionist when buying Vaseline products. Furthermore, participants will be able to enjoy a mini bazaar and take part in games and win sports items as door prizes,” said Wilya.
For the Health ‘n Fun program, Vaseline collaborates with strategic partners, Reebok University and Celebrity Fitness, both of whom have the same vision and mission in making the nation healthy.
Global Master Trainer Reebok University, Etty Budhi said that, “We have been collaborating with Vaseline on this program since 2002. This program is in line with the mission of jointly helping people who want to achieve health and fitness, even excel in these areas. In these series of programs, our experienced and internationally accredited instructor is ready to burn calories through creative exercises and proper techniques.”
The same was experessed by Regional Marketing Promotion Director Celebrity Fitness, Hendra Nugraha, “Celebrity Fitness wants exercises to become a fun life style for Indonesians. We believe that the Vaseline Health ‘n Fun program is in line with our mission. Our partnership will continue even after the road show ends.”
Vaseline hopes that these activities will be able to encourage the spirit and inspiration of Indonesian young wmen to always maintain fitness and health including health of the skin. Indonesian women will then be able to appear confidently through the glow of healthy skin.
Vaseline Health ‘n Fun will be held in three major cities, Jakarta, Bandung and Surabaya.
PT Unilever Indonesia
Jalan Jenderal Gatot Subroto Kav 15
+62 21 5299 6773