Sunsilk

Sunsilk wants to be seen as the brand that knows how the woman feel, what they need and how to talk to them. It sees things the same way they do.

Constantly surprising consumers

In Indonesia, its launched in 1952 , as one of the oldest Unilever Indonesia brand. Brief history and important years for this brand :

1952: Launch for the first time in Indonesia market (in the glass bottle)

1970: Sunsilk was relaunched using the International design bottle and at the same time the second variant "lemon" was introduced

1975: Sunsilk black – the first black shampoo in the market was introduced which later on become the back bone variant of the brand

1995: Double ingredient approach (i.e Coconut Milk & Rose variant) was introduced in the market

1997: Range relaunch (5 variants) using the double variants approach and also a new bottle shape

1999: Range relaunch using Fruitamin as the new nature-science technology approach (Project Apollo)

2001: Range relaunch using the nutrient complex as the new technology approach (Project Voyager)

2003: Range relaunch using the new bottle shape (Project Mercury)

2006: Range relaunch with the new look of the surface design (Project Aurous)

Along the years, Sunsilk keeps to excite the market by launching the innovative variants apart of its core variants i.e Silky Straight, Weighty & Smooth and Colour Lock. The launches of these fashionable variants was intended to bring the expertise and modernity image of Sunsilk.

Sunsilk Circle of Beauty – the brand activation franchise

Sunsilk understands that every woman wants to be happy. Her happiness could be achieved when she receives positive acknowledgement from others.Therefore, she needs to better understand herself for her to know what she needs.

The activation ideas of Sunsilk Circle of Beauty (SCOB) was inspired from the above insights. SCOB is the activation umbrella of Sunsilk which will be carried over through out the years. The first SCOB activation is Sunsilk Beauty Camp in Bali (2005) where hundreds of girls are gathered together to join the camp. In the camp they were equipped with many activities which will enhance their beauty both internally and externally.

SCOB activities will be conducted in other years will different executions but still coming from it’s root of understanding , that every woman wants to be happy together.