Lux

We all want to be pampered and to look and feel beautiful. That’s why Lux offers a range of highly appealing beauty products at a price you can afford.

Lux celebrates the indulgent ritual of beautification

Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the feminine senses. In fact, Lux has been making waves since 1924, when it launched the world’s first mass-market beauty soap in the US at a fraction of the cost of imported French soaps. Since then it has expanded into other areas, including shower gels, bath additives, shampoos and conditioners.

Lux embraces beauty & femininity in the 21st century

Lux aims to be the paradigm of the new femininity. That’s why Lux celebrates the pleasure of being a woman today. Lux women want to be loved, admired and at the same time express themselves in a feminine way.

Key facts

First mass market toilet soap launched in 1924.
Sales of 1.0 billion euros in 2005.
Sold in over 100 countries.
Market leader in countries including Arabia, Brazil, India, Thailand and South Africa
Lux hair is the market leader in Japan.