Clear

Clear gives you confidence to make your move

Clear has been launched in Indonesia since 1975. The main proposition is to provide effective solution against Dandruff. Clear has been one of the biggest shampoo brand in Indonesia, one of the reason of Clear great performance is because of Indonesia’s tropical climate which has high humidity makes dandruff as a common problem for Indonesian people, and therefore there is a high appeal of using anti dandruff shampoo in Indonesia.

Clear with its Vita-ACE has been proven for so many years in delivering a high quality anti-dandruff product. In Indonesia Clear has 5 variants: Clear Active Care effectively against dandruff for active people, Clear Ice Cool to provide cool sensation whilst eliminating dandruff, Clear Scalp and Oil Control to eliminate dandruff for oily hair, Clear Itch & dry scalp care; to overcome itchy feel caused by dandruff and finally clear hair fall defence to lessen fall hair up to 93% in 5 weeks.

From zero to hero

Since its first present in 1975 Clear’s sales consistently growing each year at a healthy rate. Clear now has become one of the biggest shampoo brand in Indonesia. Clear perceived to be ‘a cool brand’ amongst teenage and first jobber at 18-25 year old which is its main target market. It has been widely distributed and penetrates nationally even to rural area. 

Did you know

• Normal person has of 100,000 – 150,000 pcs of hair in their head
• A quarter of hair consist of water while the other third-quarter is protein
• Dandruff is problem on scalp caused by P.Ovale fungi that growing beyond control at further implication it caused itch and hair fall  

Activations

To Make Clear stayed relevant to its target market several activations have been done, to sustain its relevance and appeal to its target market, to keep the excitement on the brand and getting closer to its consumer

Clear Top 10: 1999 – 2003

Music is one of the best way to communicate with youth. They always want to keep themselves updated with the latest music trend, and one of the most interesting program for them is weekly top 10 music chart. Clear top 10 is a weekly program contained top 10 singles of local and international songs

Clear Zone - 2004

Giving the opportunity and facility to Clear target consumer to get product experience in Clear Zone

Clear Nation - 2005

Gather Clear Community consists of people with high self confidence to achieve their goals and to do any activities to achieve their dreams because of their dandruff free hair

Clear Dream Date - 2006

Build more on the confidence, that we can confidently make our move to seduce anybody when we have our hair free from dandruff, get closer to someone we like or we love, even the unexpected such as celebrity

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