Axe

For years, Axe has helped countless Indonesian guys get the edge in the mating game. Read more to find out how you too can make girls go crazy!

Axe Gives Indonesian Guys the Edge in the Mating Game

axe effectAxe was first launched in 1983 in France. As millions of French guys can attest to, the Axe brand was such a hit that it soon was rolled out to other countries, enjoying multiple successes spanning over 2 decades now. Axe is currently available in over 60 countries, and is the number one male deodorant brand in European and Latin American markets, with increasing presence in the US (known as Lynx) and Asia. In Indonesia, Axe is the leader of male deodorant segment.

Axe effectAXE EffectDid you know?

  • Excellent track record of advertising awards, including 10 Cannes Lions

  • Creative activation ideas, as the Axe team brought the Axe Effect to Indonesian cities.

  • The world’s most popular male grooming brand

Axe Pulse
Axe Pulse
Axe Score
Axe Score
Axe Vice
Axe Vice
Axe  Dark Temptation
Axe Dark Temptation
Axe Twist
Axe Twist
New Varian Axe Range
New Varian Axe Range

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Why the Axe effect works

The scientists behind Axe have hard proof that smelling good really can help men win in the dating game.