Personal care brands
Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.
Axe
Axe Gives Indonesian Guys the Edge in the Mating Game
Citra
The beauty brand that gives natural beauty in its entirety.
Clear
The scalp health expert, that actively provides solutions for dandruff and other relevant scalp problems.
Dove
Dove, personal beauty cares brand for you who believes beauty comes in all shapes, sizes and ages.
Lifebuoy
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions.
Lux
We all want to be pampered and to look and feel beautiful.
Pepsodent
Pepsodent in Indonesia is committed to improve oral health.
Pond's
Pond's understands that a beautiful skin is always important to a woman.
Rexona
With Rexona, Indonesian men and women will never again fear underarm sweat and body odour.
Sunsilk
Sunsilk stands for a brand who understands the specific hair needs of every woman.
Vaseline
At any age, at any time, no matter what your skin needs, Vaseline wants everybody to be able to enjoy great, healthy skin everyday.

