Pureit

Background

Water is an essential part for human beings.In the world, 1.4 million children die of diseases caused by lack of clean water used. In Indonesia, particularly in Jakarta and Bandung, about 48% of ground water is contaminated with Coliform bacteria.

Without proper treatment, even after boiling, water sources are often 'still not' safe to drink because of the germs. Refer to the primary mission of Unilever, with emphasis on sustainability, creating a better future and reduce environmental impact, then Pureit be the answer to that mission.

How Pureit Works

With advanced technology, Pureit is as an alternative to produce drinking water without the use of gas and electricity. Not only Pureit is practical and hygienic, it is also economical.

Working process of water purification is divided into 4 stages:

Stage 1 : Micro Fiber Filter – remove all visible dirt

Stage 2 : Active Carbon Filter - removes pesticides and harmful parasites

Stage 3 : Processors Killer Germs - eliminates harmful bacteria and viruses in water

Stage 4 : Purifier - produce clear water, no smell, with a natural taste

Component 2-3-4, in a series called Germkill Kit, which must be replaced after 1500 liters of water purifying.

Remember to use the water that you ordinary boil for drinking

Pureit Superior Qualities

1. Very practical. Fill water into the upper part of equipment, and Pureit will purify ready-to-drink potable water.
2. It doesn’t need gas, electricity of pipes.
3. The cost for water purifying is only Rp100.00 which is below the price of drinking water from a famous brand (Rp526.00/liter), refilled water (Rp187.00/liter), and boiled water (Rp107.00/liter).
4. Water is protected from dangerous germs by using the strict USA EPA (Environmental Protection Agency) standard which eliminate log 6 bacteria, log 4 virus, and log 3 parasites.
5. Pureit has an indicator capable to show earlier time to replace Germkill Kit (automatic stopping mechanism).
6. Capacity up to 9 liters at the top chamber plus 9 liters at the transparent chamber.
7. One year warranty.

Pureit is available at Hypermart since 20 September 2010 and at other shops in October. It is sold at price of Rp550,000.00 per unit.

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