Dare to Sweat with Axe Deodorant Bodyspray

Jakarta, February 1 2011 – Everyone is certain to perspire and facts show that men produce sweat more than women. However, men don't need to be afraid of sweating because Axe Research Lab survey results show that 9 of 10 Indonesian women don't mind men sweating so long as they smell fine. With the Axe Deodorant Bodyspray, which features the Axe Active and Fine Fragrance formula, Indonesian men can continue to appear their best and attract women even though when they sweat.

Alexander Winata, Brand Manager Axe PT. Unilever Indonesia, Tbk., said, "Axe Research Lab through the results of its survey done in 2010 found that 9 of 10 Indonesian women are attracted to active men while 7 of 10 Indonesian women believe sweaty men indicate that he is active and healthy. For some women, sweaty men look sexy. Generally, 7 of 10 Indonesian women feel annoyed by the scent of a sweaty man.”

Commenting on the survey results, Psychologist Indah Sari Hutauruk M.Psi, who attended the Axe Deodorant Bodyspray media discussion said that, “Psychologically,  women are sexually attracted toward active men, because women basically tend to fantasize more than men. It must also be remembered that an unpleasant scent may cause a woman to lose her mood and feeling towards a guy, regardless of the physical appearance of the man because something that is considered annoying can generate negative remarks toward what had already been perceived positive earlier.”

Many times, people tend to have the perception that unpleasant or foul body odors are generated from sweat. The fact is that unpleasant or foul body odors are caused by bacteria that stick to sweat and not because of the sweat itself. These bacteria that cause foul body odor can be eliminated by deodorants, not fragrances, perfumes or colognes. “The Axe active anti bacteria formula found in all Axe Deodorant Bodyspray products can eliminate bacteria on the skin surface, thus remove unpleasant or foul body odors caused by Coryneforms bacteria. To boost the self confidence of men, the sensual Axe Fine Fragrance will provide long lasting freshness and keep men from smelling bad even when they sweat.” said Vivi Tri Andari,  HPC R&D Technical Management PT. Unilever Indonesia, Tbk

The benefits of the Axe Deodorant Bodyspray in helping men increase their self confidence was clarified by Bena Krino, a young blogger and Axe user. ”My hectic schedule causes me to sweat. Before using Axe, I would always be short of confidence every time I sweat because my body odor would not smell good. The Axe Deodorant Bodyspray has a pleasant fragrance liked by women. By using the Axe Deodorant Bodyspray after shower, I feel fresh even after a busy day and sweating.”

All Axe Deodorant Bodyspray products are formulized based on results of a research done by Axe Research Lab, where Axe would like to discover what is expected by women regarding men’s fragrance. Products also allow men to appear their best and full of confidence, thus attracting women with their scents. Two benefits in one product, deodorant and fragrance. The Axe Deodorant Bodyspray is available in several variants with different scents, such as the Axe Dark Temptation, the Axe Twist, the Axe Score, the Axe Pulse, and the Axe Vice that fit with men’s characters.

“For active men, do not be afraid to sweat in front of women, as the Axe Deodorant Bodyspray will help you keep smelling good and confident even when you are sweating. Choose and use your favorite Axe Deodorant Bodyspray, appear your best and be confident to lure and maintain the attention of women!” closed Alex.