Belgian Chocolate in Every Bite of New Wall's Magnum Ice Cream

 Jakarta, November 11, 2010 - Wall’s Magnum, one of Unilever’s popular ice cream brands which offers real Belgian chocolate for the adult ice cream market, is now available with new variants offering remarkable and intense experiences which make one feel pampered like a Princess.

Wall’s Magnum’s three new variants: Wall’s Magnum Classic, Wall’s Magnum Almond and Wall’s Magnum Chocolate Truffle were launched in Jakarta. The launch was attended by Marissa Nasution, Wall’s Magnum Brand Ambassador, Meila Putri Handayani, Senior Brand Manager Wall’s Magnum and Eva Arisuci Rudjito, Marketing Manager Ice Cream Wall’s Unilever. With the new arrival of Wall’s Magnum variants, Indonesian consumers can enjoy the pleasure of premium ice cream covered with thick and “cracking” Belgian chocolate.

Meila Putri Handayani, Senior Brand Manager Wall’s Magnum said, “The new Wall’s Magnum presented with a new platform offering a classy experience to indulge one’s pleasure. As you bite in, the crack of the Magnum chocolate, followed by the contrast of the smooth and silky ice cream transports you away to a land of luxury.”

“With the best quality of Belgian chocolate, we believe Wall’s Magnum will cater to premium indulgence anywhere and anytime. Using visual and tangible elements, Wall’s Magnum offers different sensations which provide opportunities for consumers to be pampered with special flavours through three new variants of Wall’s Magnum ice cream – Wall’s Magnum Classic, Wall’s Magnum Almond, and Wall’s Magnum Chocolate Truffle,” added Meila.

Each variant has its own signature:

• Wall’s Magnum Classic symbolizes the original taste of Wall’s Magnum which offers a high quality sensation from the very first bite of Belgian Dark chocolate to the creamy premium vanilla ice cream,

• Wall’s Magnum Almond offers a sexy and adventurous allure with its creamy vanilla ice cream covered with thick and cracking Belgian Milk chocolate and almond slivers, and the latest edition

• Wall’s Magnum Chocolate Truffle has arrived with chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.

For those who always find them selves struggling with time and the bustle of modern life, moments to indulge pleasure are hard to find. Self-pampering time,like travelling or relaxing at the spa are perceived as common needs in these modern times. In light of this social condition, “Wall’s Magnum plays its role to guide consumers who want to release them selves from the hustle and bustle of life to experience remarkable and intense pleasure like a princess,” concluded Meila.

Besides launching the three new variants, Wall’s Magnum also introduced Marissa Nasution as Wall’s Magnum Brand Ambassador. As a public figure who has limited leisure and self-pampering time, Marissa Nasution, Wall’s Magnum Brand Ambassador supports the new idea behind Wall’s Magnum ice cream. “Being an active woman in the entertainment industry, it is difficult to find leisure time where I can pamper myself. Amidst the juggling of activities, I need to feel special, noticed, treated like a princess. I am proud to be appointed as Wall’s Magnum Brand Ambassador because I can get what I need,” explained Marissa Nasution, Wall’s Magnum Brand Ambassador.

Inline with the launching programs, Magnum also had two special programs. The first was Magnum Royal Fame which was held at Senayan City from November 12th – 14th, 2010. By visiting the Magnum booth located at Senayan City and buying Magnum ice cream, visitors can take home their printed photos or even view their faces projected on Senayan City’s giant wall during the event of Magnum Royal Fame which started at 7 PM.

And the other program, Magnum Royal Chocolate Party was celebrated at Portico, Senayan City, Jakarta on November 12th, 2010. Magnum Royal Chocolate Party was a launching symbol of the three new variants of Wall’s Magnum ice cream. The party was celebrated by the presence of Marissa Nasution as Wall’s Magnum Brand Ambassador and three selected hosts representing each variant; Mesty Ariotedjo represented Classic (Wall’s Magnum Classic), Rianti Cartwright represented Sexy (Wall’s Magnum Almond) and Indah Kalalo represented Glamour (Wall’s Magnum Chocolate Truffle). At the end of the party, Magnum exhibited video mapping featuring Wall’s Magnum ice cream amazingly wrapped in high-quality, digital technology and projected onto one side of Senayan City’s building, a 40 x 25 meter giant wall.

There will be other supporting activities which will be conducted throughout 2011, such as Mini Magnum Lounge and other attractive programs in the digital world.