Sunsilk Celebrates Sharing and Togetherness in the “100 Becomes 2 Walk”

To celebrate the joy of sharing and to demonstrate the significance of Valentine’s Day as a symbol of love, Sunsilk invited teenage girls to demonstrate their care and concern for fellow girls who are less fortunate by participating in the “100 Becomes 2 Walk,”involving 2,000 girls from several senior high schools in Jakarta on Sunday Feb 15.

Funds collected from the event were presented to young women via the Sunsilk Circle of Beauty (SCOB) who could not finish school. As Sunsilk Senior Brand Manager Chris Oey explains: “SCOB is a form of social responsibility Sunsilk undertakes for the benefit of the community, primarily for girls whose studies have not been completed due to funding difficulties. Sunsilk invites teenage girls to join in the “100 Becomes 2 Walk” for which every participant paid 10,000 IDR to help residents of Sleman Village and Gunung Kidul, Yogyakarta, whose education has not been completed.”

Chris Oey sent off the participants in the “100 Becomes 2 Walk” at the starting line at 07.00 a.m. Setting out from Wisma Pondok Indah, they followed a circular route totaling 5 km in length and ending at Pondok Indah Water Park. Despite the heat of the sun and being bathed in sweat, the girls enjoyed this relaxing event. After the walk, they were entertained by band Alexa and took part in swimming competitions at the Water Park in which they could win prizes.

They demonstrated their enthusiasm for the events with rousing cheers, while donning yellow t-shirts they had modified as accessories. One participant in the “100 Becomes 2 Walk,” from State Senior School No 68 Jakarta told us about her enthusiasm in joining the event with her friends: “Wow, I’m really enjoying this event, just because I’m walking together with my friends. Even better than that, we’re helping our other friends, who had to leave school,” said Dini on the sidelines of the event.

This event also the conditions that face girls whose activities take them outside their homes and under the sunlight, and what the outside environment can do to a girl’s hair: for instance, dry hair can break and fall out. “There are many factors, including air pollution, direct sunlight, and swimming-pool water, that can affect hair health. for example break and fall out. So, for healthy hair that shines, treat it with a combination of products including shampoo and conditioner tailored to your hair type, like Sunsilk Hair Fall Solution Shampoo and Conditioner,” says Chris.

Healthy, fracture-free hair helps today’s young women to fully explore their capability to contribute to the society and inspire others. That is the real meaning of being together, and Sunsilk is helping young women achieve that by helping other girls who have had to leave school.