Agen 1000 Sunlight 'Change the perception on Indonesian housewives : from Insignificant to Empowered'

The winners are housewives who have successfully influenced other housewives to use Sunlight with the highest quantity, according to an agreed mechanism. Sunlight is giving away Rp25 million for 1 first winner, Rp15 million for 2 second winners, Rp10 million for 3 third winners, Rp5 million for 5 fourth winners, and Rp2 million for 10 fifth winners, along with various home appliances for the first 500 participants.

‘Agen 1000 Sunlight’ activity started in mid 2006 as one of the activities intended to reveal the tremendous potentials of Indonesian housewives in obtaining extra income, in a form of cash prize from Sunlight. Besides the cash prize for ‘Agen 1000 Sunlight’ winners, other activities were done as a manifestation of care and support for women empowerment, especially for housewives so they can be a skilled, broad-minded, independent, having high confidence in improving her status and quality of life.

Bahrun Afriansyah, Brand Manager of Sunlight underlined,” Realizing the importance of women’s role, particularly housewives in educating the family and determining the future of our young generation, Sunlight is encouraged to change the perception among the society about the insignificance of housewives. Therefore, we are committed to support all efforts regarding women empowerment by conducting important activities and programs.”

Bahrun continued,” As Sunlight’s commitment in achieving those efforts, we collaborate with Indonesian National Commission for UNESCO, as a credible organization that shares the same vision in enhancing women’s existence and significance, especially Indonesian housewives.”

Since February, Sunlight, together with National Commission for UNESCO, has conducted various “Agen 1000 Sunlight”road shows and radio talk shows in Jakarta and Bandung, highlighting interesting topics on thoughts and tips for housewives in order for them to do their daily activities at ease. A workshop conducted on April 23 successfully gathered 100 participants, 21 of them were the winners of Agen 1000 Sunlight, and the others came from housewives community throughout the area of Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi).

In the one-day workshop, the participants were given various materials in a form of valuable comprehensions and handy tips, such as further knowledge about ‘Self Concept’, ‘Gender Equity and Justice’, ‘Entrepreneurship’, and ‘Skill Management’. It is hoped that the housewives can see their inner potential in increasing their self confidence.

Dr. H. Arief Rachman, MPd, the Head ofIndonesian National Commission for UNESCO said,”Indonesian National Commission for UNESCO fully supports this beneficial activity. We have been giving special attention on the development of Indonesian women, through numerous women empowerment programs under UNESCO. Sunlight’s program is a great start in creating competent and independent Indonesian housewives. We hope that this program will continue and achieve an ultimate result.”

One of the main programs of today’s press conference is the announcement and introduction of “Ibu Bersinar Sunlight” that is focused on community of leading housewives that can inspire and motivate other housewives, in which winners of Agen 1000 Sunlight are the initiators of this “Ibu Bersinar Sunlight” community. With a series of women empowerment programs specially aimed at housewives, it is hoped that this program can continue, forming a new institution or community of nourished housewives who understands exactly and thoroughly about women empowerment issues and the solutions. This community will hold the name of “Ibu Bersinar Sunlight”, which will be established soon after the Agen 1000 Sunlight program.