New Pond’s Age Miracle and New Pond’s Flawless White Launching

BANDUNG, January 1 – 2, 2012 – In line with the launch of Pond’s latest innovation, New Pond’s Age Miracle with Intelligent Pro Cell Complex™ and New Pond’s Flawless White with GenActiv™, Pond’s invited the media to a two-day trip in Bandung to introduce both revolutionary technologies presented by Pond’s Institute. Bandung, a city of science and technology, was selected by Pond’s as it was considered a fitting background to represent beauty and innovation from Pond’s as part of its desire to deliver an experience that combines beauty, science, and fun.

Erni Kertasasmita, Senior Brand Manager Pond’s explained: “We’d like to give a unique experience to the media and prove that science and beauty could be fun and easy to understand.”

New Pond’s Age Miracle and New Pond’s Flawless White Launch was held for two days at Hilton Hotel, Bandung and feature a nice and modern design. The launch will present Endang Saraswati, Unilever Skin Global Design Centre Sr. Product Development Manager who came straight from Shanghai to give an explanation about the new breakthrough by Pond’s Institute on anti-aging and whitening, skin and beauty specialist; and new Brand Ambassador for New Pond’s Age Miracle Tamara Bleszynski & new Brand Ambassador for New Pond’s Flawless White Launch Sandra Dewi.

New Pond’s Age Miracle & New Pond’s Flawless White Launch
On the first day, the media were brought to visit the Science Center at Trans Studio Bandung where they were able to deepen their knowledge by learning about the skin aging process such as causes and signs as well as how to slow down the aging process. The trip also demonstrated to the media that science can be a fun activity.

After learning while having fun, the media then made their way to Hilton hotel, Bandung where Pond’s presented the revolutionary New Pond’s Age Miracle with the potent system of 6 Bio-Actives working together to get skin renewal 3 times stronger*, helping Indonesian women turn back the time and look up to 10 years younger** in just 7 days**.

Endang Saraswati – Skin Global Design Centre Sr. Product Development Manager said: “Pond’s Institute combines the power of 6 Bio actives to create the miracle of looking younger, called New Intelligent Pro Cell Complex™. The potent combination of these 6 Youth-Enhancing Bio Actives makes your skin look up to 10 years younger**.”

Together with the launch of New Pond’s Age Miracle, Pond’s introduced Tamara Bleszynski as the new Brand Ambassador for New Pond’s Age Miracle, who said: “ I’m very pleased in becoming the new Brand Ambassador for New Pond’s Age

Miracle as I have been using Pond’s products for a long time and strongly believe Pond’s Age Miracle has been helping me through my hectic days by taking care of my face so that I can enjoy my young skin longer. I also believe that being beautiful is not only about taking care of what is on the surface but must also start by living a healthy life.

Tamara Bleszynski also offered tips of simple food ingredients which are proven to be good for skin and are able to be formulated as a healthy menu. Tamara also challenges the media in a competition to create a healthy and creative menu with ingredients that are good for skin, particularly for anti aging. All media are expected to gain knowledge from this activity that beauty should also be treated from within.

On the second day, the media were invited to discover a new breakthrough in brightening skin introduced by Pond’s Institute through new Pond’s Flawless White, which is the new formula GenActiv™, a highly sophisticated brightening skin that can adjust with your unique skin needs, brightening skin naturally, and bring up a bright tone skin, flattened color, smooth, and reduces dark spots directly from the source. for Header Page ( 464 x 261 ).JPG" xlink:href="tcm:110-280936Endang Saraswati said: “There are several factors affecting skin tone, one of which is free radicals caused by exposure to sunray, pollution, as well as environmental effects. All these can cause uneven skin tone, therefore, we need Vitamin E to protect our skin. Pond’s Institute for the first time presents the GenActiv™ on New Pond’s Flawless White to work together with all types of skin with its own uniqueness to make our face brighter with even skin tone.”

In this opportunity, Pond’s introduced the new Brand Ambassador for New Pond’s Flawless White Sandra Dewi, who has tried the new product range. “Before appointed as new Brand Ambassador for New Pond’s Flawless White, I had already used some of Pond’s renge treatment, which are suited to my skin needs. I also very pleased in becoming one of the women to first try the GenActiv^™ innovation technology. Although only for a brief time, I could already feel and see the results, as my face is dull-free, bright with even-toned skin, while dark spots are covered. There is no longer any need to be afraid of shooting under the sun.”

Pond’s is very pleased to bring the media into a journey of beauty and innovation, a metaphor of how Pond’s products are able to meet the beauty needs of women.

With New Pond’s Age Miracle and New Pond’s Flawless White, women can experience themselves of how beauty and innovation can affect their lives. This will surely be reflected in the confidence and the belief in them that beauty will radiate every single day of their lives.