After Succees Magnum Cafe Closed

Having become talk of the town, Unilever Indonesia will close Magnum Cafe after New Year Eve Celebration. Two weeks prior its closure, Magnum invite pleasure seekers to celebrate the success of Magnum Cafe and enjy variety of interesting pleasure.

Meila Putri Handayani, Senior Brand Manager, says that “Although Magnum Cafe has made its self as a sweet escape and inseparate part pleasure seekers’ social life, we unfortunately will close it to uphold its initial concept of pop up cafe.”

Meila said, I am so proud to see the enthusiasm of pleasure seekers, especially ice cream lover in Indonesia to the presence of Magnum Cafe which is the first and the only one in the universe.

Since its opening last February in Grand Indonesia Shopping Mall, Magnum Cafe has successfully attracted the attention of pleasure seekers in Indonesia. This positive enthusiasm on the presence of Magnum Cafe can be proved by very long line queue, even reach up to a dozen meters.

In fact, the enthusiasm on the presence of Magnum Cafe has spread to another big cities in Indonesia. To appreciate this, in mid of 2011, Magnum has launched magnum Road Cafe in Bandung and Surabaya

“Until now Magnum Cafe which offers various the delicacy royal luxury of signature dish with a variety menu Magnum Ice Cream coated by Belgium chocolate, has been visitied more than 320.000 visitors,” said Meila.

Two weeks prior to its closure, pleasure seekers have their last chance to indulge themselves enjoying their day. Magnum Cafe offersPrince’s Choice Magnum Dippingwith minimum purchases of Rp 100.000. Spend additional Rp 50.000, or in total Rp 150.000, pleasure seekers will be indulged with free Magnum Signature Dessert for Magnum Dipping and Magnum Affogato category.

Or just minimum purchases of Rp 250.000, pleasure seekers get free Magnum Dipping or Magnum Affogato also can take home one of Magnum cafe merchandise as a memorable item, plus get a chance to participate in the lucky dip

Regarding a new breakthrough for the next 2012, Meila said Magnum again with its consistency and existence as leading brand of chocolate premium ice cream in Indonesia with more surprise in 2012 with new campaign Magnum Pleasure 365 for pleasure seekers. In this latest campaign, magnum wants to inspire Indonesia to enjoy their pleasure everyday.

“In 2012 Magnum will give a surprise with variety of pleasure activity that invite pleasure seekers to always pleasure in whereever and whenever they are. It could be pleasure shopping, pleasure holiday or just simple pleasure by eating Magnum. Bacause Magnum believes, a day without pleasure is a day lost.” said Meila.