First in Indonesia, Sunsilk Hair Studio Now in Jakarta

Jakarta, June 3, 2011– Sunsilk has once again proven its consistency and innovation to helping Indonesia’s urban women to always look up-to-date and enjoy life more by showing off the latest hairstyles at the Sunsilk Hair Studio. This is the Sunsilk’s first hair salon in Indonesia and will run throughout June and July 2011 at the Grand Indonesia Shopping Mall, East Mall, 2nd floor. Supported by 7 world class hair stylists and seven famous Indonesian fashion designers,Sunsilk offers 7 choices of hairstyling trends as the main menu of Sunsilk Hair Studio.

Hernie Raharja, Marketing Director Hair Care PT Unilever Indonesia, Tbksays, “It is undisputable that hair salon are one of the places to receive consultation and information on hair. Therefore, Sunsilk presents the Sunsilk Hair Studio, which offers services such as hair care and styling, as well as hair health consultation with the latest technology for scalp, root and hair shaft. To perfect the appearance of Indonesian women, we have also introduced a fashion boutique in our salon. This salon will allow Sunslik to become closer with fans.”

7 choices of the latest hairstyling trend, main menu of Sunsilk Hair Studio

Working together with Qiqi Franky, a hairstyle and make-up expert in Indonesia, Sunsilk Hair Studio presents 7 choices of the latest hairstyling trend which are: Fierce Crop, CountryBraids, Ponytail Upper East, Perfect Waves, Hollywood New Edge, First Lady,andRetro Red Carpet. These seven hairstyles are Sunsilk Hair Studio’s main menu, making the place the first hair salon to offer a menu of hairstyle trends, complete with make-up that goes with the style.

On his involvement in the Sunsilk Hair Studio, Qiqi Fransky said, “It is such an honor for me to be part of the Sunsilk Hair Studio and asked to create 7 hair styles that are the main menu of this unique salon. The seven hair styles that I created were insipred by some of the most beautiful women on earth who represent 7 variants of Sunsilk and of course are suitable for the

hair of Indonesian women.”

To give the best hair care, Sunsilk, starting last year, has worked together with 7 world class hairstylists, among others, Thomas Taw, Francesca Fusco, Teddy Charles, and Jamal Hammadi.

During the grand opening of the Sunsilk Hair Studio, Jamal Hammadi said, “It is such an honor for me to be here again in Indonesia and witness the opening of Sunsilk Hair Studio. It is such a pleasure to be working together with Sunsilk to deliver beautiful, healthy, shiny black hair for Indonesian women.

“7 hair style trends, dresses from 7 designers and other facilities offered at the Sunsilk Hair Studio are the unique elements of this salon, since this is the first time for a hair salon in Indonesia to use this concept, similar to what is already applied among Hollywood hair salons. I am confident this salon will become a beauty icon in Indonesia,” said Jamal, who has done hairstyling for several Hollywood celebrities such as Heather Graham, Linda Evangelista, Eva Mendes, Drew Barrymore, Sharon Stone, Maggie Gyllenhaal and Maya Rudolph.

Not only that, in perfecting the appearance of Indonesian women, Sunsilk also works together with 7 famous fashion designers, there is Jeffry Tan, Barli Asmara, DennyWirawan, Rusli Tjohnardi, Sapto Djojokartiko, Adesagi Kierana and Ari Seputra, where the designs were made to match the hairstyle choices presented by the Sunsilk Hair Studio. The dresses will be shown throughout the Sunsilk Hair Studio so that customers can be inspired by the choices of dresses suitable for their hairstyles.

Mirror salon interior decoration concept

Located on a 580 square meter area, the Sunsilk Hair Studio is divided into 2 zones. Zone 1 accommodates the reception, lounge, product displays, sales counter and consultation, boutiques, cafes and photo booths. Zone 2 features 10 hair wash units and 26 hair care units. In addition to hairstyle, haircare, hair consultation and make-up, Indonesian women can also be pampered by an interior decoration that makes use of the mirror salon concept, which allows each to enjoy the beauty of their hair from every angle in a room dominated by mirrors.

The Sunsilk Hair Studio is open everyday from 10 a.m. to 9 p.m. with an RSVP line at 021-23581974. More information about Sunsilk can be obtained by visiting

http://www.facebook.com/SunsilkIndonesiaand following @sunsilkID on twitter.