Magnum Road Cafe, Wait for the Surprise at Your Own Town!

JAKARTA, 30 June 2011 – Since last February, Magnum Cafe has obtained a very high enthusiasm from the pleasure seekers at Grand Indonesia. The acceptance towards Magnum Café not only spread in Jakarta and its surroundings, but also in other cities such as Bandung and Surabaya. Until now (June 2011) the total visitors of Magnum Cafe, Jakarta is estimated to reach 110,000 visitors. Therefore, to get closer to the pleasure seekers in other cities, Magnum brings Magnum Cafe with a more unique theme, Magnum Road Café.

Meila Putri Handayani, Senior Brand Manager Wall’s Magnum says, "Magnum Road Cafe combines two basic concepts, namely pop-up cafe and mobile cafe in one form. We are trying to present those two things at the launch earlier in the procession, in which Magnum Van dramatically changed to Magnum Road Cafe, presents various ways to enjoy the Magnum ice cream with a special sensation and different atmosphere in every location. "

Magnum Road Cafe will move from one place to another, reaching out pleasure seekers at the site office and hang out places in Bandung (11 to 16 July) and Surabaya (18 to 23 July). At the final roadshow in each city, pleasure seekers will be invited in the peak of the event that will bring a sweet surprise Magnum Signature Dish and exclusive live music performances from Magnum line-up artists, such as Sandy Sandoro.

When asked for being the line up artist in Magnum Road Café, Sandy Sandoro commented, “Presenting the concept of intimate music experience while enjoying a delicious sensation of Magnum Signature Dish is a unique concept that I’ve never found it before. To spoil the pleasure seekers in Magnum Road Café, I want to give a special surprise for every single dynamic person as an appreciation of their hard working achievements.”

Pleasure seekers will also be spoiled by the experience of enjoying all the variants of Magnum with a variety of ways, such as Dipping Magnum, a Magnum ice cream coating experience with Belgian chocolate directly in the Belgian Chocolate Fountain. "Magnum Road Cafe will provide a special experience that could not be found at the Magnum Cafe before and unforgettable," said Meila in the press launching of Magnum Road Cafe (30 / 6) in Jakarta.

The ice cream which is endorsed by the fashion guru, Karl Lagerfeld just launched a new variant Magnum Choco Cappuccino, a social fuel that completes the three other variants; Magnum Almond, Magnum Chocolate Truffle dan Magnum Classic. This new variant has spread in the Wall's distribution network since last April. All of the four variants can be enjoyed at Magnum Road Cafe.

Marissa Nasution, Magnum Brand Ambassador also add, "I am pleased and proud to see the positive enthusiasm from Magnum lovers that is spread across Indonesia. I am sure, Magnum Road Cafe, will be an unforgettable sweet escape for the pleasure seekers city of Bandung and Surabaya. So prepare yourself for the arrival of Magnum Road Cafe in your town”

To share a story of enjoying Magnum ice cream and catch up to the Magnum Road Cafe trip, event info and attractive promo, follow Fan Page: MyMagnum-ID (Facebook), Twitter @MyMagnumID, and www.mymagnum.co.id.