The Freshness of Floral Fruity Scent Brings Joy to the Family Throughout the Day

It is the first fabric conditioner in Indonesia which offers a sensational variety of scents inspired by the global trend of fragrances, e.g. floral fruity. This product is expected to gain prominent and exceptional positioning among the various fabric softeners and fragrance products available in the market.

In our daily lives, all family members have their favorite clothes made of various kinds of fabric. A neat trick is required to make sure that these clothes remain comfortable enough to be worn since different kinds of fabrics require distinctive treatments. Fabric care has become one of the most important points to apply as it ensures the comfort and shape of clothes when worn.

The famous designer and fabric expert, Carmanita explained, “The right fabric care is how we ensure that we treat of our clothes according to their characteristics. Fabric care begins with basic knowledge of various kinds of fabric, fiber, and features, because each kind of fiber has a different kind of characteristic and feature, especially in resistance against chemical substances. Therefore, each fabric requires a different treatment; some kinds even require special treatment. With this knowledge, we can choose the right fabric care method and product.  As a designer, it is important for me to make sure that my collections are well-maintained, be they the fabric’s fiber, color, or shape.”

It is undeniable that fabric softeners and fragrances are absolutely essential and inseparable from our daily fabric treatment. Vivi Tri Andari, Home Personal Care Technical Management Manager PT Unilever Indonesia Tbk said, ”Actually, fabric conditioners provide more than just comfort. They also present many advantages, such as giving fresh scents, making it easier and faster to iron, preserving the colors and shapes of clothes, reducing damage to fabric fibers, and more. All of these advantages can be enjoyed by the family through effective and practical ways.”

In the midst of the high interest of consumers in this product, a particular phenomenon is emerging. Anggya Kumala, Brand Manager of Molto revealed, “The fragrance factor is beginning to become one of the most important components in selecting fabric care products. Related to fragrances, we have noticed the tendency of the world’s fragrances is now shifting to more refreshing and dynamic scents, such as blends of flowers and fruits or floral fruities. Their enchanting and familiar fragrances are adored by men and women of all ages. Based on data collected from Mintel Global New Products Database (GNPD), flower and fruit blends or floral fruities are often found in fragrances around the world. This inspires us to create a special innovation in fragrances by presenting Molto Ultra Sensations, a blend of flowers and fruits, which we believe will be the favorite of all family members.”

The aromatic freshness is available in three enchanting fragrances: Molto Ultra Sensations (yellow packaging) – a blend of passionflower and citrus blossom scents, Molto Ultra Sensations (red) – a blend of wild strawberry and orange blossom scents, and Molto Ultra Sensations (purple) – a blend of blueberry and jasmine scents.

In addition to providing the sensations of scents and comfort, Molto Ultra Sensations may also enhance the warmth among family members through psychological effects emerging from the fragrant scents. All of its variants enclose blended scents of flowers and fruits which have been proven to positively affect people’s moods. Regarding this, Vivi explains, “Our olfactory receptors are directly connected with the limbic system, which is the most ancient and primitive part of the brain and controls mood. Odoriferous sensations are transmitted to the outer layers of the brain, where there is the introduction of the “cognitive”, only after part of the brain has been stimulated. Therefore, the daily use of Molto Ultra Sensations can stimulate joy and create harmony in the family.” 

Brand Ambassador of Molto, Novita Angie — who continuously provides special attention to her husband and two children among her activities — shared her story, ”Fabric care is essential because it is one of my ways to express my love and care for my family. However, sometimes the fragrance I choose can cause a problem. My taste is often different from my husband’s and my children’s, but now the freshness of Molto Ultra Sensations fragrances can easily be chosen as our favorite. Besides that, I have proven that the refreshing fragrance of Molto Ultra Sensations, which lasts throughout the day, contributes to a clearer mind and freedom for creativity. My husband also experiences the same thing, as now he feels more refreshed and vibrant in performing his activities. The fragrance is very long lasting, even after my children play outside the house, their clothes still smell good. Finally, when gathering in the house, we feel relaxed and comfortable, because its fresh fragrances encourage us to stay near each other.”

Anggya explained the various sensations of selected fruits and flowers in Molto Ultra Sensations on its wearer’s mood, ”The passion flower scent mixed with citrus blossoms in Molto Ultra Sensations (yellow) can provide freshness, restore energy and increase the enthusiasm of the wearer. As for the red variant, scents of strawberry and orange blossoms can provide excitement with a touch of the exotic fragrances. Last but not least, the purple variant, the smell of blueberry and jasmine fragrance offers a representation of modernity and encourages good moods.”

Carmanita also shared her opinion regarding this, ”For me personally, a fragrance plays an essential role in daily fabric care because it can refresh my days and encourage me to be more creative. Especially since the scents produced from fabric softener and fragrance products are obviously safer for fabrics than perfumes, for instance, which can slowly damage the fibers in clothes due to the alchohol levels contained in them.”

Another distinctive prominence of Molto is perfectly built into Molto Ultra Sensations: an application that reduces foam after washing in just one rinse. 

To conclude, Anggya explained her expectations, ”As a form of Molto’s commitment in meeting the evolving needs of Indonesian families, Molto Ultra Sensations gives more than simply the comfort of wearing clothes; it also gives a new super sensorial experience - a blend of flower and fruit fragrances, which can be enjoyed by all family members and have positive effects on the closeness and warmth in the family as well as increase joy and renew spirits in performing daily activities and routines.”