New CLEAR with Nutrium10 Solves Three Scalp Problems Totally

JAKARTA, June 9, 2011 – Research conducted by CLEAR Paris Institute revealed that 60 percent of the world’s population has scalp problems, including dandruff, dry scalp and hair loss, while no more than 30 percent of shampoo brands in the world are currently able to answer these scalp problems. The results also indicated that there are differences between men’s and women’s scalp and each group has different needs.

Understanding the situation, CLEAR as a scalp care expert presents a new line of CLEAR that provides a complete solution to the three scalp problems with the latest technological breakthrough, namely Nutrium10 for CLEAR Women and pro-Nutrium10 for CLEAR Men. Both have been acknowledged for their superiority by the International Academy of Cosmetic Dermatology (IACD). New CLEAR with Nutrium10 is an innovative skin care formula developed by Unilever Global during four years of cooperation with several research institutions in Asia and globally.

Marketing Director of Hair Care Unilever Indonesia Hernie Raharja said, “Unlike other ordinary shampoos that only clean the surface of the scalp, the new CLEAR with Nutrium10 nourishes the scalp. Reaching three epidemic layers of scalp, the new CLEAR also helps balance the process of proliferation or regeneration of skin cells in order to restore healthy scalp condition. The new CLEAR provides total protection from three scalp problems for a result that is free of dandruff, dry scalp and hair loss.”

Nutrium10 formula treats the scalp in three ways: providing nutrients that naturally maintain a health scalp and prevent dandruff; permeating the skin on the head three layers deep to remove and clean dandruff; and preventing dandruff from coming back, with regular shampooing.

Senior Brand Manager of CLEAR Unilever Indonesia Mona Majid said, “During the 7^th IACD Congress in Cairo, CLEAR presented the results of research and clinical trials of Nutrium10 technology. Nine out of 10 IACD dermatologists stated that they would recommend CLEAR with Nutrium10 to consumer out of a belief that CLEAR has a new formula that can prevent dandruff from coming back. In addition to that breakthrough, the new CLEAR comes with more exciting packaging as well as fragrances that prefect the work of famous designers.”

Well-known scalp and hair experts Dr. Hendra Wong and Dr. Susi Wong explain the most common scalp problems. “Many people still have the perception that dandruff, itchiness and hair loss can be solved simply by cleaning the scalp surface. What they need to do to overcome the problem is treat the scalp and roots of the hair. Similar to other body skin, hair roots and scalp need vitamins, minerals and nutrients to stay healthy and strong.”

Along with the launch of new CLEAR with Nutrium10, CLEAR introduced two new CLEAR brand ambassadors -- Sherina Munaf and Irfan Bachdim. Sherina and Irfan will work with Ello and Sandra on the current CLEAR campaign. The choice of Sherina Munaf and Irfan Bachdim to join the CLEAR brand ambassador family is due to their impressive activities and achievements and the great fit with the CLEAR image as a shampoo for active people with confidence in themselves.

“CLEAR does not only want to be the best solution for scalp problems, but also a partner for men and women who want their scalp and hair to be always healthy and beautiful,” said Hernie.

CLEAR Women is available in four variants for different needs: Soft & Shiny, Anti Hair Fall, Ice Cool Menthol and Complete Soft Care. Meanwhile, CLEAR Men offers three variants: Anti Hair Fall, Complete Soft Care and Ice cool Menthol.