Let Us Rise Together and Wave the Red and White Flag with Pride at the SEA Games XXVI, Ayo! Indonesia Bisa

Jakarta, 24th October 2011 – CLEAR understands that the successful execution of the SEA Games XXVI in Indonesia is the pride and joy of the entire nation. The implementation of a sporting event such as the SEA Games will also create a deep, honorable feeling for the nation. Coming from this point of view, CLEAR, together with its brand ambassadors, Ello and Sherina, is inviting all Indonesian citizens to participate in making the SEA Games XXVI in Indonesia a massive success and to support the Red and White teams through the campaign “Ayo! Indonesia Bisa”.

Mona Majid, Senior Brand Manager of CLEAR Indonesia reveals “SEA Games, with a list of 44 sports played, is one of the most important sporting events for Indonesia. CLEAR understands that the Red and White teams have trained hard and are prepared to give their best to achieve the best results for our nation. Understanding this, CLEAR Indonesia is inviting All Indonesian citizens to stay positive and value our athletes’ hard works and strong dedication so they can focus and get the best out of their performances. Although winning the competition is important, but it is not everything, as uniting a nation in one accord through a sporting event, such as the SEA Games, is in itself a grand victory. History has noted that social and emotional support given by the local community has a huge impact and it massively encourages the athletes to get out of their best performances for their nations. CLEAR shows its commitment to Indonesia through the “Ayo! Indonesia Bisa” campaign supported by a series of programs to amplify the campaign. CLEAR also invites Ello and Sherina to produce a song to lift up the sense of nationalism in supporting the Red and White teams”.

Ello, with CLEAR, has created a song titled “Ayo! Indonesia Bisa” and is being sang together with Sherina Munaf as a duet. The lyrics and the spirit of the song deliver a positive message to the nation. The song, which became the themed song for a TVC titled “Rise, Unite and Support the Red and Whites in the SEA Games”. The TVC which is aired nationwide since October 16, 2011, is aimed to spread the spirit of “Ayo! Indonesia Bisa”.

Ello, “Ayo! Indonesia Bisa” songwriter and CLEAR’s Brand Ambassador elaborated further on the processes of writing the song. “Initially CLEAR invited me to meet together to come up with something that can demonstrate our support for Indonesia. I am a musician, so the least I can do is to create a song. I really hope the song “Ayo! Indonesia Bisa” will encourage the whole nation, especially the athletes to give their very best during the SEA Games XXVI. We are Indonesian through and through, so let’s continue to support our teams! Come on, Indonesia! We can do this!”

Sherina Munaf, Ello’s duet partner and CLEAR’s Brand Ambassador revealed the way she felt the first time she was approached. “The first time I was asked to perform a duet with Ello to contribute my voice in the song “Ayo! Indonesia Bisa”, I was deeply touched and felt honored. I hope this song can channel a great amount of positive energy and gives encouragement for our national athletes. I want to continue to support them through posts on my personal Twitter account, and by visiting www.ayoindonesiabisa.com to keep up to date with this 26th SEA Games event”

Rachmad Darmawan, Indonesia’s U-23 Football Manager shared the sentiment “This campaign is a very positive thing. Being a national football manager I really hope this campaign will help the players to focus and train even harder. Bear in mind that the ASEAN contenders in the competition are tough ones, so we need to perform at our best in this competition. And I believe with the supports and encouragements generated from this campaign will get the players fired up and ready to face the opposition.”

Swimmer, Nicko Biondi Ricardo (1989),sounded his opinions and said, “It is not an easy task preparing for the SEA Games XXVI. Everyday, up to 15 hours daily, we train intensively, putting aside our personal interest. We are continuously challenged mentally and physically, however we try to stay focused, knowing that throughout the competition we will be representing Indonesia and we want to make our nation proud. The supports from all Indonesian citizens through the “Ayo! Indonesia Bisa” campaign will definitely encourage us to push harder to give nothing but the best for Indonesia.”

”The success of this SEA Games event is in our hands; Yours, mine and every Indonesian citizens’. We, the Indonesian, need to ’work’ for this. If we truly believe that we are capable of making this a reality, then we will make it a reality. Once again, we would like to wish all Indonesian athletes all the best throughout the competition! We really hope that you give your best for Indonesia, “ Mona concluded.