New Variants for Wall’s Conello Royale
22/02/2008 : ”Two Becomes One” – When Two Parts Become A Complete Whole
Wall’s Conello once again has launched two new variants to complete its unique line of flavors with the new theme ”Two Becomes One”. The two variants are Sweetheart Brownies and Almond Praline in Love. Ice Cream Wall’s Conello Royale Sweetheart Brownies is a combination of dark chocolate ice cream with caramel, and Wall’s Conello Almond Praline in Love, featuring a fusion between vanilla ice cream and hazelnut.
This combination of two into one is also showcased in other forms such as the unification of two popular teen singers from two different countries as ambassadors for a single product, Conello. The two young stars are Gita Gutawa (Gita) as the Brand Ambassador for Conello Indonesia and Gadaffi B. Ismail Sabri (Dafi) as the Brand Ambassador for Cornetto Malaysia.
Irma Erinda, Assistant Brand Manager Ice Cream – Teens, at the launch party for the new Conello variants said, ”With the launch of the two newvariants from Wall’s Conello Royale,Sweetheart Brownies and Almond Praline in Love, Conello is entering this “Two Becomes One” campaign, where two distinct ice cream flavors are harmonically united with each variant of Conello Royale. Gita, the Brand Ambassador for Conello Indonesia, will certainly represent Indonesia in this campaign that is being launched simultaneously in a few countries in Asia.”
”I am very proud to represent Conello Indonesia in Asia, especially since I get to meet with Dafi from Malaysia. As the brand ambassador for this campaign, I am sure me and Dafi will be good examples for teenagers on how to overcome various differences to find one common factor, which in our case is singing,” said Gita. ”Now that I’ve gotten to know Dafi, I can also learn more about Malaysian teenagers through Dafi,” continued Gita Gutawa, who recently won the 6th International Nile Song Festival.
”The ‘Two Becomes One’ campaign is an excellent way to teach teenagers about harmony in unity and positive viewpoints amongst differences which always exists in the teenage world. This is a great opportunity for me to learn more about Indonesian teens with all our differences and similarities,” said Dafi. ”I am also happy to meet Gita, who is very beautiful and talented. We get to share our knowledge and experiences in singing,” smiled Dafi.
Other Asian countries are also conducting this campaign in addition to Indonesia and Malaysia, including Singapore, China, Pakistan, India, and Thailand. In Indonesia, the brand is known as Wall’s Conello while in other countries, the name used is Cornetto. More information about the “Two Become One” campaign for all of Asia can be seen atwww.cornetto-asia.com.
Gita and Dafi was selected as ambassadors for the Wall’s Conello Royale – “Two Become One” campaign as they are considered the best representatives of teenagers today with their various problems and differences from two separate countries yet are still able to be united under a harmonious, positive relationship. This harmonic union between Gita and Dafi can also be heard via their duet in the song “Dua Hati Menjadi Satu” (Two Hearts As One), written by Yovie Widianto. The song released by Sony BMG will be the theme song for Wall’s Conello Royale – “Two Become One” campaign.
“A survey conducted by the University of Amsterdam found that ice cream can make us happy. Thus, I hope with the new two Wall’s Conello Royale variants, Sweetheart Brownies and Almond Praline in Love, more teenagers will be happy and enjoy their young formative years,” continued Irma.
Closing their discussion at the launch of the new Wall’s Conello Royale variant, Gita called on all teens to join their online community in order to share and unite various differences into something filled with harmony. “For all of our friends, don’t forget to join the Conello teen community at Friendster, wallsconello@yahoo.com, and visit the official campaign website “Two Becomes One” for Indonesia at www.icecreamoflove.com,” closed Gita.
Indonesia:
PT Unilever Indonesia
Graha Unilever
Jalan Jenderal Gatot Subroto Kav 15
Jakarta 12930
T: +62 21 5299 6773
F: +62 21 526 2046

